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Winning with style

28 June 2013

Rachel Atkinson

Best of Year award for third year fashion promotion with styling student

A portrait capturing contemporary youth, created by a University of Central Lancashire (UCLan) student, has been recognised in a national competition.

Georgie Taylor’s eye-catching work has been named 'Best of Year' in the photography section of the D&AD Student Award 2013, sponsored by Dazed & Confused.

The third year fashion promotion with styling student said: “When I found out I'd won an award I was very excited. I jumped around the house a bit and then contacted everyone to let them know my good news because they'd all been hearing about it for weeks.”

The 21-year-old’s winning work aimed to reflect how graduates are being forced into halt their grand plans due to the economic climate. She used the home of her grandparents as the location for the shoot and found inspiration from researching the work of Toulouse Lautrec, Sam Taylor, Maja Wronska and Donna Karen.

“I can use the D&AD kitemark on my website and on my CV to show industry members my work won an award.”

Her work was judged by the Creative Director of Dazed & Confused, the Art Director of Rankin Photography and the Head of Art Buying at McCann Erickson London. The image will be displayed in the talent section on the D&AD website as well as being exhibited later in the year.

She said: “Having my portfolio on their website is great for me because potential employers may see it and I can use the D&AD kitemark on my website and on my CV to show industry members my work won an award.”

Georgie, from Leeds, added: “I think it’s brilliant that the course leader Jacqui McAssey tells us about all the competitions we can enter and offers encouragement as without that initial push I may not have entered.”

“They have composed beautiful, relevant images for some of the most prestigious student competitions and demonstrated that they can answer briefs at the highest level.”

The success for fashion promotion with styling undergraduates also came from Luke Wells who won a Highly Commended Award in the Diversity NOW! Photography competition set by All Walks Beyond the Catwalk and iD magazine. Luke’s series of images tackled the concept of the ‘English gentry, race and what it means to be British’ and was described by judge Caryn Franklin MBE as “a great location story of a country squire and a contemporary vision of upper crust Englishness – Ralph Lauren eat your heart out.”

Commenting on the award winning students, Jacqui said: “They have composed beautiful, relevant images for some of the most prestigious student competitions and demonstrated that they can answer briefs at the highest level - which is a necessity for any graduate entering the creative industries.”

To view all of the UCLan collections visit http://www.flickr.com/photos/uclan/sets/72157634341174374/