14 November 2012
A University of Central Lancashire (UCLan) lecturer is helping to raise awareness of HIV through a charity organisation that uses sport to communicate its message.
Paresh Parmar, who leads the BA(Hons) Fashion Brand Management course at UCLan, is a Director of the HIVsport charity and runs promotions and events for the organisation as well as looking after their digital communication campaigns.
HIVsport aims to raise awareness of HIV and AIDS as well as promoting sexual health and wellbeing in sport by working in partnership with professional sporting associations, umbrella HIV and sexual health organisations, the media, medical and corporate bodies.
The charity supports sport-related HIV and sexual health education projects and provides education and training to those working in roles in sport around HIV and sexual health.
“I want to ensure the core messages are delivered effectively and help to make a difference and raise awareness of this very worthy charity."
Paresh commented: “I want to ensure the core messages are delivered effectively and help to make a difference and raise awareness of this very worthy charity. HIVsport take on the role of speaking to sports organisations to see if we can gain or offer support in some way.”
The charity recently created an omnibus film made by young people from Europe and Africa, ‘Fact or Fiction?’ It was launched at the House of Lords after HIVsport ran an international competition asking young people to create a short film to illustrate how sport can raise awareness about HIV and AIDS.
Each film deals with two different issues concerning HIV and AIDS and how sport can help raise awareness and educate young people. The education pack supports each short film and focuses on two topics for discussion that are raised at the beginning and end of each one.
The film and associated education pack, available for use from www.hivsport.org, have been produced by HIVsport as part of the Millennium Development Goals Realisation Project, funded by the European Commission’s EuropeAid programme.
A delegation of partner organisations from four countries; Bulgaria, Italy, Romania and South Africa convened in London for a series of EuropeAid meetings in support of this programme of work and attended the launch event at the House of Lords hosted by HIVsport Patron, Baroness Joyce Gould of Potternewton. Speakers at this event included the Rt. Hon Lord Speaker and Dr David Hawkins, Chair of HIVsport.
Dr Hawkins said: “The energy and quality of the ideas from all the young people engaged in this project has been excellent. HIVsport is delighted to be able to launch ‘Fact or Fiction?’ today in the House of Lords in the presence of our European Colleagues and film makers from South Africa.”