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Pitch perfect UCLan

15 October 2012

Press Office

Students win national marketing competition

Three Marketing students from The University of Central Lancashire (UCLan) UCLan have been crowned the winners of the annual Chartered Institute of Marketing (CIM) national ‘Pitch’ competition.

UCLan’s 'Innov8' team; Nicola Eagleton, Heather Taylor and Jessica Dodson presented their five-minute pitch in the final of competition alongside teams from Newcastle University, the University of Birmingham and Bangor University.

The pitches were presented to an audience of 250 people at the conference, held at the Business Design Centre in London and judged by representatives from BPFI Cartons, The CIM and Mintel. The winning team was decided through 50% of judges’ vote and 50% of the audience vote for the best overall pitch.

"We got lots of positive feedback on our pitch from the judges and the audience. One of the most uplifting moments was when the Waitrose Marketing Director came up to congratulate us on winning the competition."

This year’s brief for the competition was to develop social media campaigns for the carton industry.

Team member Heather Taylor said: “Our campaign aimed to increase usage of board in the packaging industry as well as to educate and create positive connotations of carton and boxboard with the consumer. 

(L-r) Jessica Dodson, Heather Taylor, Nicola Eagleton and tutor Peter Ruddock at the CIM Pitch Awards 2012

“Our strategy involved creating Twinings Tea pop-up cafés in the major UK cities, where everything inside and outside would be made from carton material. The environment would be surrounded by different QR and NFC codes allowing customers to share their experience online with their friends.”

Nicola Eagleton said: “It was an amazing experience and a brilliant day. The work that we put in definitely paid off. We got lots of positive feedback on our pitch from the judges and the audience. One of the most uplifting moments was when the Waitrose Marketing Director came up to congratulate us on winning the competition.

“We had fantastic support from the University which obviously contributed toward our success. I would definitely recommend marketing students to apply for this competition as this will make you more employable and competitive in today’s market.”

Subject Leader for Marketing at UCLan and “Innov8” tutor Peter Ruddock said: “What really made UCLan’s team win was their belief in what they were presenting and the sheer passion for the subject and confidence to say that their campaign was the one.”