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Lecturers create must-have guide

04 June 2013

Rachel Atkinson

Academics write UK’s first book on social media for journalists

The fast-paced world of social media is the topic of a new journalism book written by two academics from the University of Central Lancashire (UCLan).

Megan Knight and Clare Cook, both senior lecturers in the School of Journalism and Digital Communication, have created an essential guide to understanding and harnessing the tools of journalism in the current climate.

Their creation, Social Media for Journalists: principles and practices, aims to show you how to master the enduring rules of good practice and the new techniques of social media.

Lead author Megan, a Senior Lecturer in international journalism, said: “This is the first comprehensive book on social media for journalists published in the UK. It is both a textbook for students and practitioners of journalism as well as being an academic monograph.

“The book takes you to the next level with its cutting-edge integration of theory and practice. It is the essential one-stop guide for students and practitioners of journalism.”

“It is more than a simple 'how-to' guide. The book takes you to the next level with its cutting-edge integration of theory and practice. It is the essential one-stop guide for students and practitioners of journalism.”

The text is a thorough guide to principles and practice and includes the topics of:

  • how to find, write and break stories with social media
  • using crowdsourcing to find and follow stories
  • getting on top of user-generated content
  • the ins and outs of copyright and ethics
  • the new role of the working journalist
  • building your brand and making money
  • the new economy of journalism and how to get ahead.

“We are entering the new golden age of journalism – and here is a great resource for journalists wishing to seize its opportunities.”

The book has already been positively reviewed by big names in the industry including Jon Snow of Channel Four News and David Hawyard of the BBC College of Journalism.

Jon said: “We are entering the new golden age of journalism – and here is a great resource for journalists wishing to seize its opportunities. This is the book that untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all.”

Social Media for Journalists, published by Sage, is available to buy now priced £23.99.