21 June 2013
An Ormskirk student from the University of Central Lancashire (UCLan) has devised an innovative concept for producing jeans with removable patterns.
As part of her final degree show, BA(Hons) Fashion Promotion student Ellis Harvey presented a printing technique which allows eye-catching designs to be printed onto a pair of jeans, yet the pattern can also be easily removed.
Whilst normal detergent would clean the jeans and leave the pattern untouched; it could be easily removed with the use of a special detergent.
New patterns could then be printed on to the same pair of jeans, meaning one pair of jeans could continually evolve and display the latest fashions.
“I’ve thoroughly enjoyed my time at UCLan and especially this project. Though it’s been hard work at times, it will certainly enhance my CV, and boost my chances of landing my dream job in fashion marketing or buying”
The 21-year-old commented: “In theory one pair of jeans could last for a great number of years, yet continually reflect the latest trends. They would never go out of fashion. “This has obvious benefits for the customer, but also for the planet, as it makes fashion sustainable.”
The former Ormskirk School student conducted initial market research into the concept, followed by six weeks of creative work.
In addition to arranging modelling shoots and creating promotional materials which would accompany a hypothetical Levis campaign surrounding the release of the jeans, Ellis applied some patterns to Levis jeans, to demonstrate the concept.
“I’ve thoroughly enjoyed my time at UCLan and especially this project. Though it’s been hard work at times, it will certainly enhance my CV, and boost my chances of landing my dream job in fashion marketing or buying,” Ellis added.