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Fashion student set to expose London Fashion Week

Suzanne Gamble

Jordan suggests behind the scenes look at world-renowned event

A University of Central Lancashire (UCLan) student has found a way to give fashion enthusiasts a behind the scenes experience of the prestigious London Fashion Week.

Fashion brand management student Jordan Hulse has come up with an idea for an interactive magazine called London Fashion Week Exposed designed to be used as a guide to the event.

Jordan was inspired after she worked at the 2013 Graduate Fashion Week in London which gave her an insiders’ perspective on the different careers that are behind the scenes. Her magazine provides interactive insights into these careers such as make-up artists, hair stylists and event organisers. It also shows videos of what is happening backstage as well as interviews with professionals from a range of different areas.

 

"I was approached by judge and fashion designer Georgia Hardinge. She told me that I should speak to someone about making my idea a reality. I plan to perfect my idea and make it my reality."

The 21-year-old wanted to focus on interactivity to give the reader a first person view of the event. Jordan researched customer behaviour and felt that by including the reader in such a way, London Fashion Week could appeal to a wider audience.

Her work even caught the eyes of the Judges at the 2014 Graduate Fashion Week after Jordan was awarded second place in the Fashion Innovation Award category. One judge in particular suggested that she pitched her creation to the organisers of London Fashion Week.

The former Runshaw College student commented: “I was shocked and ecstatic about coming second place as I was up against some very talented students.

“After receiving second place nomination I was approached by judge and fashion designer Georgia Hardinge. She told me that I should speak to someone about making my idea a reality. I plan to perfect my idea and make it my reality.”

Jordan has plans to move to London in order to pursue a career in fashion.