Institute of Transport and Tourism (ITT)

Welcome to the Institute of Transport and Tourism.  We are a small institute with big ambitions to make leisure travel more sustainable.

Many beautiful areas of the UK and world are now threatened by people’s travelling, whether it is the noise of traffic in an area of natural tranquillity, historic buildings rising from a plinth of parked cars or islands and coasts facing floods from global climate change exacerbated through expanding air and surface travel.

For a long time people’s leisure travel has been under-researched both by transport and tourism academics. The Institute of Transport and Tourism aims to correct this by studying and reporting on how people make their decisions about leisure travel, what influences those decisions and how choices of where and how to travel can reduce the environmental impact of leisure travel, while increasing the benefits for travellers and destinations.

Original research

We do this through original research using a variety of research methods and dissemination of our findings to students, clients and others via conference presentations, publications, reports and other means.

We host a network for people working in sustainable leisure travel and through our work have many contacts working in and researching all aspects of leisure.

Whether you are a prospective tourism or research student, want to commission research into an aspect of transport or tourism or are looking for a research collaborator in this field, please read our web pages and contact us if you have any questions.