Course Title:
Media Management
In the early stages of the course, you will follow a common programme of study which includes management theory, public relations, accounting and an introduction to the media industry. Thereafter, you gradually specialise your marketing, human resource management and PR skills to a back drop of challenging and varied digital journalism modules. You will look at global media economics, the broadcast and print industries, exploiting the digital future, business strategy and the digital newsroom. This leads on to opportunities for independent study and student-initiated projects and dissertations.
Key Facts
Award Type:
BA(Hons)
Ancillary:
Delivery Method:
Standard
Course Length:
Full time:
3 years
UCAS Code:
School:
School of Journalism, Media and Communication
Campus:
Preston
Partner Colleges:
Year of Entry:
2010
Start Month:
September
Entry Requirements
For 2011 entry please contact our course enquiries team for entry requirements as these may differ from 2010.
The University's minimum standard entry requirement for degree-level study is a 12-unit profile, made up from one of the following:
- At least two A2-level subjects
- One A2-level subject plus one single award Advanced VCE
- One double or two single award(s) Advanced VCE
Other acceptable qualifications include:
- Scottish Certificate of Education Higher Grade
- Irish Leaving Certificate Higher Grade
- International Baccalaureate
- BTEC National Certificate/Diploma
- Kite marked Access Course
Applications from individuals with non-standard qualifications or relevant work / life experience who can demonstrate the ability to cope with and benefit from degree-level studies are welcome. If you have not studied recently you may need to undertake a Foundation Entry programme first. For details of those offered by the University please contact Enquiry Management on 01772 892400.
You are required to complete a Foundation Year at USST. This includes completion of English up to a standard equivalent of IELTS 5.0.
Course Content
Media Management: an introduction to the media industry and the business acumen that it requires
On successful completion of this course students will be able to:
- Identify and apply key business and management theories, including human resource management, marketing, operations and business communication, within an international media context
- Demonstrate knowledge of media industry structures, including ownership and markets, and fundamental developments including digital media applications
- Demonstrate knowledge of English spoken, written and listening skills potentially to equivalent of IELTS 7.
- Gather relevant information and identify significant issues and themes, as well as practical digital skills.
- Conduct critical and systematic analysis and construct sound arguments leading to evaluations that respect evidence and alternative perspectives.
Course at a Glance
Media Management: an introduction to the media industry and the business acumen that it requires.
Year 1
Year 1
University of Shanghai for Science and Technology (USST)
Introduction to International Business
This module aims to develop an understanding of the dynamic nature of the global business environment in which international business organisations operate and its significance for the activities and operations of the international firm.
Management and Organisational Functions
This module enables students to appreciate the nature of four managerial and business functions: Human resource management, Marketing, Operations and Finance.
Financial and Management Accounting for Managers
This module aims to provide students with an understanding of the nature and uses of accounting information in a business enterprise.
Introduction to the Media Industry
This module provides a broad introduction to the different sectors of the international media industry.
Business Communication Theory and Practice
This module looks at how business communication is provided in the real world and links the reality to theory.
Year 2
Year 2 (Preston)
International Media Business
This module examines the structures and ownership of international media and the economic, business and marketing factors affecting international and national media industries
Performance and Planning in Media operations
This module explores organisational cultures, managing HR performance, performance evaluation and recruitment in a media industry context.
Marketing Principles for Media Businesses
This module analyses the media landscape and develops in students the marketing knowledge and skills to exploit its potential
Business Communication in Context
This module develops analytical skills and critical awareness through in-depth study of business communication theory and practice, in the context of specialist areas of business communication.
The Digital Newsroom
This module prepares students with all the practical editing, sourcing and digital skills necessary not only to survive in a modern newsroom, but for the final year project.
Year 3
Year 3 (Preston)
Business strategy
The module aims to provide students with a background in business analysis and strategy development.
Global Television Markets
This module gives students the chance to understand the global television market, the growth of international co-production and trends in international programming.
Exploiting the Digital Future
This module analyses the impact of digital technology on media businesses and scopes the future opportunities created by continued technological advances in the media sector.
Electronic marketing
This module equips students with theory and practice of electronic marketing.
The Digital Project
The module aims to provide students with the opportunity to undertake a substantial piece of independent digital work.
You will also be given a range of options in the third year to specialise in the HR or PR routes. English is studied intensively throughout the three years with an aim of IELTS 7.0.
Assessment:
Through the course you will be assessed through a variety of modes: essays, examinations, seminar presentations and the independent dissertation. No Media Management module will carry an examination worth more than 50% of the total assessment.
Learning Environment:
The Media Management course is delivered through a combination of one-hour lectures and one or two-hour seminars; it is assumed that most of your time will be spent in personal study. The dissertation and project offers the most substantial opportunity for independent research.
Careers:
The Media Management course is in its second year and is eager to see students progress not only into industry but also into further study. Employment in media organisations, as well as with international corporations as PR, HR or media executives would be highly appropriate.
Other Opportunities:
A tremendous opportunity to meet friends, experience life in England and to further your academic and professional capacity.
Additional Information
There is no additional information relating to this course.
How to Apply
If you are interested in applying for this course, our comprehensive How to Apply pages will guide you through the process. Here at UCLan, our aim is to encourage you to develop your potential and we offer a flexible approach to admissions, which reflects our commitment to all those who would benefit from our courses.
Contact University of Shanghai for Science and Technology (USST)
UCAS Code:
Institution code name: CLANC
Institution code: C30
Campus Site: U
University of Central Lancashire
Preston PR1 2HE, Lancashire, United Kingdom
Money Matters
For guidance, in 2010 the University's tuition fees for full-time undergraduate courses are £3290, but are subject to increase in line with inflation. You can choose to take out a loan and pay after graduation when you are earning over a certain amount, currently £15,000 per year.
In addition, for 2010 entry UCLan is offering bursaries worth £500 to all UK full time first year undergraduate students, where the principal earner's gross salary is less than £60,000 a year. Where students qualify for the maximum maintenance grant, this will be £319. There will also be Excellence scholarships available in some specialist areas, Achievement Grants and funding available via UCLan Plus to support a wide range of curriculum activities.
For further information on UCLan scholarships and bursaries, visit our website www.uclan.ac.uk/fees or Telephone: 01772 892400. For general information about university tuition fees and scholarships visit www.dfes.gov.uk/studentsupport and www.aimhigher.ac.uk/student_finance/index
Special fees apply for non-EU overseas students.
Details of current fees are available from
Enquiry Management,
University of Central Lancashire,
Preston,
PR1 2HE,
United Kingdom,
Email: uadmissions@uclan.ac.uk or Telephone: 01772 892400
Students with Disabilities/Learning Difficulties
The University is concerned to provide an educational experience of the highest quality for students with disabilities/learning difficulties. We strongly recommend you contact us before applying to find out if we can offer you the support you need. We are always pleased to hear from those enquiring about or applying to the University. Tel: 01772 892593 (telephone/text phone) for advice.
International Applications
We welcome applications from international students for full-time study and the application procedure previously described should be used. Forms and literature on studying in the United Kingdom are available from the British Council offices or British Embassies throughout the world. You can also find lots of information about living and studying in the UK on the British Council's website www.educationuk.org
Contact Details
Enquiry Management
University of Central Lancashire
Preston
PR1 2HE
United Kingdom
Tel: +44 (0)1772 892400
Email: cenquiries@uclan.ac.uk
More Information
You can visit the following websites for information about the city of Preston, the University and the Students' Union:
www.visitpreston.com
www.uclansu.co.uk
www.uclan.ac.uk
Open Days
You are welcome to see the University and all it has to offer at one of our Open Days which run throughout the year. However, if you would like to visit the University independently, you are welcome to join one of our regular Campus Tours. For more information about both, ask for Advancement Services on 01772 201201 or book online at www.uclan.ac.uk/opendays/.
Alternatively, if you receive an offer of a place you will be invited to visit the university on a day structured more to your individual school and course, called an Applicant Day. More information about these will be sent to you upon acceptance of an offer.
