In the early stages of the course, you will follow a common programme of study which includes management theory, public relations, accounting and an introduction to the media industry. Thereafter, you gradually specialise your marketing, human resource management and PR skills to a back drop of challenging and varied digital journalism modules. You will look at global media economics, the broadcast and print industries, exploiting the digital future, business strategy and the digital newsroom. This leads on to opportunities for independent study and student-initiated projects and dissertations.

Key Facts

Entry Requirements

You are required to complete a Foundation Year at USST. This includes completion of English up to a standard equivalent of IELTS 5.0.

Course Content

Media Management: an introduction to the media industry and the business acumen that it requires

On successful completion of this course students will be able to:

• Identify and apply key business and management theories, including human resource management, marketing, operations and business communication, within an international media context
• Demonstrate knowledge of media industry structures, including ownership and markets, and fundamental developments including digital media applications
• Demonstrate knowledge of English spoken, written and listening skills potentially to equivalent of IELTS 7.
• Gather relevant information and identify significant issues and themes, as well as practical digital skills.
• Conduct critical and systematic analysis and construct sound arguments leading to evaluations that respect evidence and alternative perspectives.

Course at a Glance

Media Management: an introduction to the media industry and the business acumen that it requires.

Year 1

University of Shanghai for Science and Technology (USST)

Introduction to International Business
This module aims to develop an understanding of the dynamic nature of the global business environment in which international business organisations operate and its significance for the activities and operations of the international firm.

Management and Organisational Functions
This module enables students to appreciate the nature of four managerial and business functions: Human resource management, Marketing, Operations and Finance.

Financial and Management Accounting for Managers
This module aims to provide students with an understanding of the nature and uses of accounting information in a business enterprise.

Introduction to the Media Industry
This module provides a broad introduction to the different sectors of the international media industry.

Business Communication Theory and Practice  
This module looks at how business communication is provided in the real world and links the reality to theory.

Year 2

Preston

International Media Business
This module examines the structures and ownership of international media and the economic, business and marketing factors affecting international and national media industries

Performance and Planning in Media operations
This module explores organisational cultures, managing HR performance, performance evaluation and recruitment in a media industry context.

Marketing Principles for Media Businesses
This module analyses the media landscape and develops in students the marketing knowledge and skills to exploit its potential

Business Communication in Context
This module develops analytical skills and critical awareness through in-depth study of business communication theory and practice, in the context of specialist areas of business communication.

The Digital Newsroom
This module prepares students with all the practical editing, sourcing and digital skills necessary not only to survive in a modern newsroom, but for the final year project.

Year 3

Preston

Business strategy
The module aims to provide students with a background in business analysis and strategy development.

Global Television Markets   
This module gives students the chance to understand the global television market, the growth of international co-production and trends in international programming.

Exploiting the Digital Future
This module analyses the impact of digital technology on media businesses and scopes the future opportunities created by continued technological advances in the media sector.

Electronic marketing
This module equips students with theory and practice of electronic marketing.

The Digital Project
The module aims to provide students with the opportunity to undertake a substantial piece of independent digital work.

You will also be given a range of options in the third year to specialise in the HR or PR routes. English is studied intensively throughout the three years with an aim of IELTS 7.0.

Assessment:

Through the course you will be assessed through a variety of modes: essays, examinations, seminar presentations and the independent dissertation. No Media Management module will carry an examination worth more than 50% of the total assessment.

Learning Environment:

The Media Management course is delivered through a combination of one-hour lectures and one or two-hour seminars; it is assumed that most of your time will be spent in personal study. The dissertation and project offers the most substantial opportunity for independent research.

Careers:

The Media Management course is in its second year and is eager to see students progress not only into industry but also into further study. Employment in media organisations, as well as with international corporations as PR, HR or media executives would be highly appropriate.

Other Opportunities:

A tremendous opportunity to meet friends, experience life in England and to further your academic and professional capacity.

Fees and Finance

The standard fee for this course will be: £9,000 per year

For further information including the availability of bursaries/scholarships or student financial support please view our Fees and Finance pages.