Since the 1980s, BA (Hons) Fashion Promotion at UCLan has gained an excellent reputation throughout the fashion industry for producing innovative, creative and professional graduates. Building on the success of the Fashion Promotion course this pathway offers students the chance to explore fashion styling in the context of fashion promotion. Throughout the course students have the opportunity to attend presentations and career talks given by visiting professionals from the fashion industry, to participate in client-led briefs and stage live events.

The course will be of interest to students who want to pursue a career in the visual communication industries such as fashion styling and art direction in addition to PR, visual merchandising, fashion buying, and events or brand management. Employability skills are developed and integrated at all levels of the course through modules, projects and workshop. This is supported by ‘futures’ at UCLan, a service which offers both student and graduate career support.

Key Facts

Entry Requirements

240-280 points at A2 including Art or Design plus interview with portfolio.
Your portfolio should demonstrate your creativity and skills relating to your current course which could include examples of drawing, life drawing, painting, illustration, print, photography, styling, fashion design, textiles, graphics, media studies and computer generated work (e.g. Adobe Photoshop). We also welcome the addition of self-initiated projects (for example your own personal photographic work).

Course Content

Level One - Year One
Year One introduces students to the field of Fashion Promotion and its role throughout the fashion and fashion related industry. Projects involve visual and market research, introduction to styling, creating promotional literature, trend and colour analysis and developing skills in computer graphics and photography. Complementary modules make up half of the programme of study in the first year and include Introduction to PR and the Media delivered by the School of Journalism, Media and Communication, and Design History which provide a context for fashion. In addition an elective of the individual’s choice of subject is taken during this year. During the first year and part way through the second, Fashion Promotion and Fashion Promotion with Styling students study together.

Level Two - Year Two
This year students study the fashion promotion industry in greater depth and develop campaigns for fashion. Year Two will also enable the student to explore fashion imagery by examining the contribution it has made to the contemporary fashion system. Greater emphasis is placed on collaborative work both internally and externally with their peers and professional contacts in industry. Students will be also expected to source appropriate materials for styling work and build contacts which will enhance their ability to create fashion imagery. Complementary studies in Design History continue with an elective being offered at this stage. Throughout years two and three students have the opportunity to attend presentations given by visiting professional people from various areas of the fashion promotion industry.

Year Three
In Year Three the Fashion Promotion with Styling modules will incorporate projects that will cover various aspects of market research, commercial and editorial styling and trend and colour forecasting. Each student will be encouraged to develop their work on an individual level, interpreting the project to maximise their own skills, talents, interests etc, which will ultimately achieve a creative, focused portfolio or 'book' of images. This body of work will be supported by a personal theoretical investigation in the student’s chosen area. Show Production will allow you to develop further practical skills in fashion event planning and management. Students are also encouraged to develop their entrepreneurial skills through a business module. In order to exhibit your final portfolio to its best advantage, final year students will be expected to present portfolios along with their peer group in an exhibition. This exhibition will be part of UCLan's Art and Design Week where all art and design courses show their work to external examiners, university executives, family, friends and the general public.

Course at a Glance

Year 1

Introduction to Fashion Promotion (C)
Fashion Promotion in Context (C)
Introduction to PR & Media within the Fashion Industry (C)
Introduction to Design & Culture (C)
Elective of your choice

Year 2

Development of Fashion Promotion Campaigns (C)
Fashion Image (C)
Dress Style & Communication (C)
Elective of your choice

Year 3

Show Production (C)
Styling Portfolio (C)
Styling Specialism (C)
Fashion Report (C)
Start a Business (C)

Assessment:

Each module comprises of a series of projects or assignments. The course is continually assessed at the end of each semester. This can take the form of individual presentations or verbal criticisms, group assessment work or seminar presentations. The nature of the subject means that students will study the practical and theoretical elements of styling in the context of fashion promotion at each level. The final course module in Year Three requires students to present a professional 'book' which will be presented for assessment. Your portfolio of work will also be submitted with a range of research and development work. In the final year students will promote themselves to industry through a personal promotional campaign.

Learning Environment:

The Victoria Building houses purpose-built studios and workshops for the needs of Fashion Promotion with Styling students, including photographic studios and computer imaging facilities. Further computer facilities are available to Art and Design students and UCLan’s Library has a well resourced Art and Design section and a specialist librarian. The Fashion Promotion with Styling course operates in close proximity to Fashion Promotion, Fashion Design, Creative Fashion Knitwear and Digital Design for Fashion and to other Art and Design degree courses in Fine Art, Photography, Graphics, 3D Design and the Combined Honours programme.

Careers:

This type of degree enables you to enter the Fashion Promotion industry as freelance stylists within the Editorial, Advertising and Catalogue sectors; as Fashion Show Producers, Art Directors or as Personal Stylists. As this course teaches styling in the context of promotion, students can also gain employment in PR, Events Management, Trend and Forecast and other promotion related fields. Students on this course are encouraged to build contacts within the fashion promotion industry which will further their career opportunities.

Fees and Finance

The standard fee for this course will be: £9,000 per year

For further information including the availability of bursaries/scholarships or student financial support please view our Fees and Finance pages.