This course is delivered on campus and online. Full-time: One Year, Part-time: Two to three Years.
Mixed Mode, Full-time and Part-time
The MSc Sports Marketing and Business Management programme offers you the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing. The course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Through a series of taught modules, a consultancy project and a dissertation, the course equips you with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market.
An Honours Degree from a British University (or overseas equivalent). It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent). The programme is designed for graduates who have not previously studied sports business/management or marketing, including those who have gained a non-related degree but have some experience in the sport industry.
Find out more about our Postgraduate courses. Book onto our Postgraduate Advice Event on 12 June 2017
Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. Students will be given flexibility in assessments to draw on international materials, such as case studies of global and/or non-UK sports brands. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
This is a 12 month course comprising three parts. The first two parts are the taught element and the final part is the research element. The taught element focuses on key aspects of sports marketing and management. In addition, students will have the opportunity to engage in a sports marketing consultancy project, working on live projects with sports organisations.
For full-time students, the taught element is normally completed over a nine month period starting in late September. For full-time students, modules are delivered two days a week. Part-time students will normally attend one day a week and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Marketing and Business Management.
Students wishing to complete the Masters of Science in Sports Marketing and Business Management must complete the research element, which comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic year.
The aims of the course are to:
The thing that struck me the most about UCLan was the amount of time lecturers had for students outside of lectures and seminars. This offered a great opportunity to clear up any issues I had over the content of lectures, which very often only become clear when you try to utilise theories within work at a later date. Also, the amount of first-hand industry experience within the sports department meant a great insight into the practical workings of organisations could be gained.
The learning outcomes for the programme are as follows and on completion of the course, you will be able to:
The course team who teach on the MSc Sports Marketing and Business Management have a wealth of experience both within academia and in the sports industry. Therefore, you will be taught by academics who are actively researching and publishing in the area. Equally, many of our staff have experience working in management roles within sport, so you can learn from their practical experience as well as academic expertise.
The Course Team includes:
Dr Jessica Macbeth – Senior Lecturer in Sports Studies
Jessica joined UCLan in March 2004 working as a Research Fellow in the International Football Institute and became a lecturer in 2006. Jess was awarded a Doctor of Philosophy in Sports Studies from Stirling University in 2004 for her thesis entitled ‘Women’s Football in Scotland: An Interpretive Analysis’ and she has developed a number of publications from this research study. Prior to joining UCLan, she also worked as a Research Assistant in the Institute for Sports Research (Stirling University) on contract research projects for Sport England, Sport Scotland and the Scottish Sports Association. Through her research activities Jess has expertise in qualitative research methods and contributes to teaching on Research Methods in Sport.
Craig Wright - Senior Lecturer and Course Leader MA Sports Coaching
Within the School Craig is responsible for leading the provisions for performance analysis and consultancy analysis via the medium of match and technique analysis. This requires him to liaise on the provision of technical and tactical game analysis for a number of clubs from a range of sports. Some of our well established partner clubs include: Blackpool Football Club, Bolton Wanders Football Academy, Blackburn Football Academy, Preston North End FC, Preston North End Ladies FC, Wigan Warriors, Ireland International Rugby League Squad, Oceania Olympic Committee, Fylde Rugby Club, Fleetwood Town FC, Springfield Hockey Club and UCLan sports teams. As part of the build up for the Olympic Games in London 2012 Craig was performance director for the team of athletes (from Oceania) based at UCLan as part of an official LOCOG pre-Olympic training camp. Craig is currently head coach for the University basketball teams and a competitive basketball player. Contact Craig on CMWright1@uclan.ac.uk.
This course is subject to formal course review and reapproval by the University as part of its normal cycle of regular review (a process called Periodic Review). Course information and programme specifications are updated and reviewed as part of this process and course structure and content may be changed to enable the University to deliver a better quality of educational experience to students. This can be in response to various factors including: student feedback; annual reports from external examiners; feedback from the sector or industry advisors or as part of the regular review process by course teams.
This process may well result in changes to the structure and content of the current course as outlined in this Handbook. Any changes made as a result of the process will be immediately included in the course documentation and all students holding current offers will be provided with revised versions prior to the commencement of their programme. If you are not satisfied with the changes, you will be offered the opportunity to withdraw from the programme and, if required, reasonable support to transfer to another provider.
You can apply for many of the postgraduate UCLan courses using our Online Application System.
For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate
For 2016/17 fees please refer to our fees page.
Details of the UK Government postgraduate loan scheme for students commencing a Full Masters Postgraduate programmes for the 2017/18 academic year.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities.
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work.
Guest speakers from academia and/or the sports industry regularly contribute to modules, offering you additional practical and theoretical insight. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry.
Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
This course is available entirely online, offering a very flexible part-time study option for those students who wish to combine study with employment or who are not able to relocate/travel to Preston for on-campus delivery.
In the online format the course is delivered through text-based learning materials, online video lectures/podcasts, interactive activities, discussions (synchronous and asynchronous) and direct communications, eg email, video conferencing.
The course, with its dual focus on marketing and management, opens up to graduates the possibility of pursuing a career within the public, private or voluntary sector of sport within a marketing/management role.
Graduates from this course will be equipped to pursue careers in sports marketing, for example as Marketing Executives within professional sports teams, sports marketing agencies, sports retailers and sportswear and equipment manufacturers. Equally, this course will prepare students for pursuing roles in sports marketing research, sponsorship/marketing consultancy and marketing communications.
Similarly, with its theoretical base deriving from mainstream marketing and management theory, successful students will also have the ability to take up graduate level positions in business and marketing across a range of non-sports sectors. Graduates from this course will also gain knowledge and skills required to help them set up their own sports-related businesses.
The strong theoretical and research-informed underpinning equally will prepare student for higher level study, in the field of sports marketing and management.
I would highly recommend this course to other people as my personal experience was fantastic. The lecturers on the course made the experience more enjoyable and their constant support throughout the year provided me with the encouragement and confidence I needed to take the next step in pursuing my career in Sports Marketing.