Full-time: One year, Part-time: No set length
MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking to engage in postgraduate study prior to commencing a professional or managerial career in the field of marketing management.
The course aims to provide a rigorous postgraduate business and management education leading to the award of a Master’s degree, and hopefully to a successful career. Over an intensive 12 month period, this challenging course will develop your ability to operate effectively in a demanding business environment. It will give you an edge in the increasingly competitive graduate-level job market and will go a long way to setting you on the right road to a successful business career.
A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.
And continue with:
Finally, during Semesters 1 and 2, you have the opportunity to complete a Masters Dissertation proposal which will involve you in planning research study on an approved topic within the area of Marketing Management. This will be implemented in Semester 3. It provides an ideal opportunity to personalise your study programme reflecting your own interests and career aspirations.
The date of the next UCLan Postgraduate Advice Event will be confirmed soon, in the meantime please contact Course Enquiries with any queries regarding postgraduate study and research.
Throughout the course you will develop your critical evaluation skills, be involved in problem solving activities through active learning methods, and develop interpersonal and technical skills appropriate to the professional status of a marketing manager.
This intensive 12-month programme offers you a range of key benefits, each of which will contribute to your development into an effective professional or manager working in a Marketing Management context:
You can apply for many of the postgraduate UCLan courses using our Online Application System.
For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
Full-time: £6,300 per year (UK/EU)
Part-time: £1,050 per 20 credits for first 120 credits studied (UK/EU)
Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate
For 2016/17 fees please refer to our fees page.
The UK Government has confirmed that a new postgraduate loan scheme will be introduced for students commencing a Full Masters Postgraduate programmes from 2016/17 academic year.
The programme reflects the University’s commitment to Active Education and involves you in a challenging and participative range of learning processes right from day one. With a busy induction week involving you in meeting with the staff team and your fellow students, exploring the learning resources available to you in the University and engaging in social activities, the Programme expects you to discuss and debate the key issues, both in marketing and in the broader world of business.
There will be many opportunities to examine what is actually happening in the business world around you as you progress through the programme. Where possible we work on real business problems, around which your assignments may be built.
Whilst each module has its own particular flavour and approach, all modules within the programme operate within a number of general principles. Namely, each will use an approach designed to support and sustain the acquisition, analysis and consideration of Marketing Management concepts and theories through lectures and seminars; the application of such concepts and theories to personal and organisational settings through case studies and projects; the analysis of live issues and problems using up-to-date materials from the media and research studies, and finally, to learn from the experiences of the students on the Programme itself, who will undoubtedly come from a wide range of countries and cultures.
During all semesters, you will also work closely with various staff members to plan and undertake your MSc Dissertation. Probably the major achievement for all Master’s degree graduates, it represents a unique opportunity to study a subject or issue related to marketing management in great depth, and one that is really relevant and of interest to you and hopefully your future career. Many students gain valuable contacts with businesses through their dissertation and even the occasional job offer!
Within each module the assessment methods are designed to contribute to your continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.
For further information on paying by instalments please follow this link.