Marketing Management MSc

Marketing Management MSc

School of Business


Post- graduate





Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: One year, Part-time: No set length

  • Level:


  • Mode:


  • Delivery:

    Campus, None

  • Campus:


  • Start Date:


  • Award Type:


Why study this programme?

MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking to engage in postgraduate study prior to commencing a professional or managerial career in the field of marketing management.

The course aims to provide a rigorous postgraduate business and management education leading to the award of a Master’s degree, and hopefully to a successful career. Over an intensive 12 month period, this challenging course will develop your ability to operate effectively in a demanding business environment. It will give you an edge in the increasingly competitive graduate-level job market and will go a long way to setting you on the right road to a successful business career. 

Entry Requirements

A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.

Programme at a Glance

Semester 1

  • Contemporary Marketing
  • Market Screening, Selection and Entry
  • Research Methods
  • Thinking and Writing for Postgraduate Study
  • Contemporary Marketing Communications Issues

Semester 2

  • Digital Marketing
  • Perspectives on International Marketing
  • Strategic Marketing Management

And continue with:

  • Research Methods
  • Thinking and Writing for Postgraduate Study
  • Contemporary Marketing Communications Issues

Semester 3

Finally, during Semesters 1 and 2, you have the opportunity to complete a Masters Dissertation proposal which will involve you in planning research study on an approved topic within the area of Marketing Management. This will be implemented in Semester 3. It provides an ideal opportunity to personalise your study programme reflecting your own interests and career aspirations.

Postgraduate Advice Event

The next UCLan Postgraduate Advice Event will be on Thursday 10th November 2016.
For details and registration for this event please visit our Eventbrite page.
Please contact Course Enquiries with any queries regarding postgraduate study and research.

Further Information

Throughout the course you will develop your critical evaluation skills, be involved in problem solving activities through active learning methods, and develop interpersonal and technical skills appropriate to the professional status of a marketing manager. 

This intensive 12-month programme offers you a range of key benefits, each of which will contribute to your development into an effective professional or manager working in a Marketing Management context:

  • Apply the latest thinking on Marketing Management to the analysis of the key problems being experienced by the world’s major businesses
  • Analyse the contemporary communications mix, new domains of social influence and the role of brands in the worlds of bricks and clicks.
  • Possess a thorough understanding of marketing principles and practice, strategic and international marketing management issues, of importance to marketing practitioners.
  • Possess a thorough understanding of the techniques of evaluating markets, and screening markets against devised criteria for entry.
  • Develop the research and study skills necessary to tackle marketing management problems, issues and learning
  • Undertake your own postgraduate research work into a topic within the field of Marketing Management that has interest and relevance to your future career.

How to Apply

You can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).

Course Specification and Handbook

For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2017/18

Full-time: £6,300 per year (UK/EU)
Part-time: £1,050 per 20 credits for first 120 credits studied (UK/EU)

Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate

Further information:

For 2016/17 fees please refer to our fees page.

New UK Government Postgraduate Loans Scheme

The UK Government has confirmed that a new postgraduate loan scheme will be introduced for students commencing a Full Masters Postgraduate programmes from 2016/17 academic year.

View further information

Case Studies

Learning Environment and Assessment

The programme reflects the University’s commitment to Active Education and involves you in a challenging and participative range of learning processes right from day one. With a busy induction week involving you in meeting with the staff team and your fellow students, exploring the learning resources available to you in the University and engaging in social activities, the Programme expects you to discuss and debate the key issues, both in marketing and in the broader world of business.

There will be many opportunities to examine what is actually happening in the business world around you as you progress through the programme. Where possible we work on real business problems, around which your assignments may be built.

Whilst each module has its own particular flavour and approach, all modules within the programme operate within a number of general principles. Namely, each will use an approach designed to support and sustain the acquisition, analysis and consideration of Marketing Management concepts and theories through lectures and seminars; the application of such concepts and theories to personal and organisational settings through case studies and projects; the analysis of live issues and problems using up-to-date materials from the media and research studies, and finally, to learn from the experiences of the students on the Programme itself, who will undoubtedly come from a wide range of countries and cultures.

During all semesters, you will also work closely with various staff members to plan and undertake your MSc Dissertation. Probably the major achievement for all Master’s degree graduates, it represents a unique opportunity to study a subject or issue related to marketing management in great depth, and one that is really relevant and of interest to you and hopefully your future career. Many students gain valuable contacts with businesses through their dissertation and even the occasional job offer!

Within each module the assessment methods are designed to contribute to your continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.

Fee Information

The University offers a number of tuition fee reductions for eligible new postgraduate taught students:
  • UCLan award holders studying a postgraduate taught course full-time and paying a standard or higher tuition fee may be eligible for a £1000 tuition fee discount 
  • UCLan award holders studying a postgraduate taught course part-time or a postgraduate research degree (full or part time) may be eligible for a 20% tuition fee discount 

For further details please follow this link.

For further information on paying by instalments please follow this link.