International Applied Communication MSc

International Applied Communication MSc

School of Business


Post- graduate





Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: 18 months

  • Level:


  • Mode:


  • Delivery:

    Campus, Full-time

  • Campus:


  • Start Date:

    This course is not currently recruiting

  • Award Type:


Why study this programme?


If you would like to develop your skills and knowledge in advanced applied communication on a global level, then the MSc in International Applied Communication is for you.

An innovative personal, professional and academic development course, International Applied Communication has been designed to cater for the growing demand for independent-thinking communication managers who can assist organisations to respond in a fast changing, international environment. It will prepare students for a career in international organisations including the UN, NGOs (such as the International Federation of Red Cross and Red Crescent), the Foreign Office and British Council, public relations consultancies and in-house communication departments, as well as in pursuing further academic careers. 

Entry Requirements

  • A good honours degree (equivalent to a British 2:2 or above), or an equivalent professional qualification. Applicants with extensive suitable experience may be considered.
  • A strong interest in the challenges of public relations, public communication and strategic communication management as evident in a statement of about 500-words which describes the following: the reasons you want to join the programme, and what you hope to gain from the experience. Two references that confirm your capacity to successfully engage in postgraduate study. Some candidates may be invited for interviews.
  • Evidence of ability in English through an official language test (e.g. IELTS at 7.0) for non-native English speakers.

Programme at a Glance

Semester 1

  • International critical perspectives on public relations (20 credits)
  • Public affairs and public issues management (20 credits)
  • Option modules* (20 credits)

Semester 2

  • Communication and social theory (20 credits)
  • Digital communication (10 credits)
  • Applied communication management (10 credits)
  • Quantitative and qualitative research methods (20 credits)

Semester 3

After completing both taught semesters you will then work on your MSc International Applied Communication dissertation (60 credits), which is a significant piece of research related to applied communication on the topic of your choice.

*Option modules
The students choose two 10 credits modules or one 20 credits module from the list of option modules below:

  • Media Communication (10 credits)
  • Fundraising and sponsorship (10 credits)
  • Internal Communication Management (10 credits)
  • Rhetoric (10 credits)
  • Applied Client Project (10 credits)
  • Corporate Social Responsibility (20 credits)

In exceptional cases, students can also choose other modules (two modules worth 10 credits each or one module worth 20 credits) within the School of Business and UCLan, a subject to a convincing motivation letter and course leader’s approval.

Postgraduate Advice Event

The date of the next UCLan Postgraduate Advice Event will be confirmed soon, in the meantime please contact Course Enquiries with any queries regarding postgraduate study and research.

Further Information

Postgraduate study of International Applied Communication will focus on various areas including, public relations, media communication, digital communication, public affairs, lobbying, public issues management, fundraising, sponsorship, communication management, communication theory, and research in an international context. 

This course offers optional visits to industry and European public relations conferences, guest lectures and employability events to explore current issues in public relations and communication management theory and practice.

You will be taught by an international research-active team of experts, who have a wide range of industry experience and links. You will have plenty of opportunities to interact with fellow participants, academics and practitioners at UCLan as well as at international seminars and conferences.

The MSc International Applied Communication programme allows students to develop skills and knowledge in advanced applied communication at a global level.

Students will be offered a balanced postgraduate education, developing advanced theoretical knowledge, practical insights and professional skills. The course is a comprehensive educational programme which includes two semesters of highly specialised and thorough theoretical modules, followed by a dissertation period. It aims to expand your theoretical understanding of applied communication practice in a global context through its dynamic structure, aims and objectives.

Besides taught modules, an annual Brussels seminar and team-building activities are integrated in the course. During the Brussels seminar, students visit European institutions (including the European Parliament and the European Commission) and attend lectures and workshops with senior public affairs and public relations practitioners working in Brussels. The students also attend team-building weekend to advance their personal and professional development, improve group work and enhance employability.

How to Apply

You can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).

Course Specification and Handbook

For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2017/18

Full-time: £6,300 per year (UK/EU)

Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate

Further information:

For 2016/17 fees please refer to our fees page.

New UK Government Postgraduate Loans Scheme

The UK Government has confirmed that a new postgraduate loan scheme will be introduced for students commencing a Full Masters Postgraduate programmes from 2016/17 academic year.

View further information

Learning Environment and Assessment

The various modules you study will require you to be active learners. Whether that is by working in groups to analyse case studies, undertaking projects, making presentations or by completing a range of research assignments.
Assessment methods include case study and essay-based examinations, essays and group assignments (coursework and presentations). Group work is an important element of the problem solving approach to case studies.

Our solution-based learning approach means that you will be offered a range of assessments that allow you to demonstrate your ability to apply advanced theoretical knowledge and critical insights to international applied communication management practice.

Graduate Careers

The course will prepare you for a career in international organisations including the UN, NGOs such as the International Federation of Red Cross and Red Crescent, the Foreign Office and British Council as well as in public relations consultancies and in-house communication departments. It will also prepare you for an academic career and continuing your study at PhD level.