Market Segmentation for Sports Clubs and Facilities Short Course

Market Segmentation for Sports Clubs and Facilities Short Course
The learning materials will look at the basics of market segmentation and why it is useful for sports organisations to segment their target markets. The online session will also have a focus on the application of the Sport England Market Segmentation Tool, allowing participants to see how the tool can be used by sports organisations and putting this into practice in the case of their own sports organisation.

Entry and Admissions

Award Type:

Short Course

Ancillary Award:



Short Course / CPD

Study Mode:

Part time

Delivery Method:

Online (no attendance)

Course Length:

2 Hours

Partner Colleges:

No Partner College

Start Date:

Flexible - Online Course

Entry Requirements:


Course Content

Course Outline:
The session will equip you with knowledge of market segmentation to apply to a range of sports settings, from grassroots to professional. Through a mix of text, audio and video input as well as practical activities, you will become familiar with the Sport England Segmentation Tool and how you can employ it in your own organisation. The learning materials are entirely online and can be accessed at a time and place suited to your needs. Please note that the learning materials assume that users have a basic level of IT competence in accessing and navigating web pages.

Learning Environment & Assessment:

This course will be assessed via an online self-test.

Academic Expertise

We are committed to delivering academic learning of the highest quality, helping you to stretch your mind and fulfil your university ambitions.

Learning outcome & aims

Learning Outcomes
  • Define market segmentation and discuss how and why it is used by sports organisations to aid their marketing decision-making;
  • Identify appropriate segmentation bases and assess their usefulness in segmenting sports consumers in a range of sporting contexts;
  • Apply the Sport England segmentation tool to the case of a sports organisation and appraise its usefulness as an aid to marketing decision-making in a sports context;
  • Identify appropriate target marketing strategies that could be used by sports organisations and discuss the circumstances under which the different strategies would be appropriate.

Industry links & professional accreditation

We have great links with employers including household names such as Sony, BAE Systems and Apple. We also have links with the smaller companies in the region and offer help and assistance to more than 1,000 of these – with many of our graduates staying in the region it is important we develop these relationships.

Work experience and international opportunities

Due to the nature of this course we do not offer a structured work experience programme or international study.

Graduate Careers

The UCLan Careers Team offer ongoing supportive careers advice and guidance throughout your course and after graduation, along with a range of modules, work experience opportunities and events to help you acquire the skills to make you stand out to potential employers in today’s competitive market.


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Progression Routes

From foundation courses through to world-leading research degrees, you can study a wide range of subject areas at UCLan. Whether you want to develop your knowledge in a subject you enjoy or gain further qualifications to enhance your career, at UCLan there are numerous progression routes for you to follow.

Fees & Funding

You can contact the Student Fees and Funding Team via phone, email, or post. If you are on the campus you can call into The 'i', for advice.
Tel: +44 (0)1772 892400
Student Fees and Funding Team, Foster Building 117, UCLan, Preston, PR1 2HE


For 2017/18 fees please refer to our fees page.

How to Apply

Please email to enrol or for more information.

About UCLan

Course Enquiries

University of Central Lancashire,
United Kingdom

Tel: +44 (0)1772 892400