Part-time Blended Learning from 2½ years The programme is flexible, so students can opt to complete the course over a longer period.
Mixed Mode, Part-time
The relentless nature of managing communication activity often acts as a barrier to reflection on strategic development. This MA Strategic Communication course provides a focus for communicators who want to move beyond tactics and toward strategic thinking. The part-time blended learning course offers communicators the opportunity to engage in personal professional development and to achieve a Masters qualification. UCLan MA Strategic Communication students are professionals working in corporate communications and public relations roles. They study at short intensive block teaching residential sessions in Preston followed by distance learning supported by a range of online activities. Engagement in Masters level study across a range of topics develops their critical thinking capacity. This in turn enables them to take a strategic perspective to communication practice.
Entry to the programme is normally subject to the following conditions:
The course is validated as a blended learning course (block teaching residential plus online activities) rather than a distance learning course (online activities alone), and attendance at the residential sessions is compulsory. Students find the block teaching sessions really valuable as they network and debate ideas with academics and fellow professionals. Students arrange their own accommodation in local hotels.
A typical study route for students joining the course in Semester 1 is illustrated:
Upon successful completion of the taught modules you will complete a Strategic Communication Dissertation (PR4990).
The next UCLan Postgraduate Advice Event will be on Thursday 10th November 2016.
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Please contact Course Enquiries with any queries regarding postgraduate study and research.
The MA Strategic Communication has been delivered at UCLan since 2002 and is specifically designed for public relations and corporate communication professionals working in private, public and voluntary sector organisations. The course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. It is for people who are ready to evolve away from a tactical focus on media, publicity and information processing toward a strategic approach underpinned by in-depth knowledge acquired via postgraduate study. Participants explore and critically analyse theories underpinning the practice of strategic communication.
The blended learning delivery enables professionals from across the globe to participate without interrupting their careers.
The course is approved by the Chartered Institute of Public Relations (CIPR).
Subjects include principles of strategic communication and the impact of technology on communication. You will study rhetoric as the art of speech and ethical persuasion, theories and concepts relating to internal communication, and the management of strategic communication. The course includes research methods and a research dissertation involving in-depth research on a strategic communication topic of your choice.
This part-time MA Strategic Communication has been delivered at UCLan since 2002 and is designed for public relations and corporate communication professionals in private, public and voluntary sector organisations. The course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge.
You can apply for many of the postgraduate UCLan courses using our Online Application System.
For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
Part-time: £525 per 20 credits for first 120 credits studied (UK/EU) £1000 per 20 credits for first 120 credits studied (International)
Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate
For 2016/17 fees please refer to our fees page.
The UK Government has confirmed that a new postgraduate loan scheme will be introduced for students commencing a Full Masters Postgraduate programmes from 2016/17 academic year.
This course is approved by the Chartered Institute of Public Relations.
Founded in 1948, the CIPR is the professional body for public relations and public affairs practitioners in the UK. With over 10,000 individual members involved in all aspects of public relations, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
This blended learning course includes short block teaching residentials at UCLan for each module, followed by on-line activities and individual study. The taught modules are delivered in 10 week blocks in semester one and two. Students attend the taught residential blocks for two and a half days for each module at the start of each module. (Students arrange their own accommodation in local hotels.)This is followed by individual distance learning, and participation in synchronous and asynchronous online teaching and learning activities. Online activities are supported by the university's Virtual Learning Environment platforms and communications technology such as Blackboard and Adobe Connect Breeze.
Typical coursework assessment methods include essays, reports, practical exercises, case studies, presentations, and a dissertation. Students typically report spending between around 10-20 hours per week on their module studies
This course will assist students to develop their careers in corporate communication, public relations, internal communications and communication management in communication consultancies and in-house in private, public and voluntary sector organisations
The course is flexible, students can take the standard route to complete the course in about 2½ years, or progress through the course over a longer period.
Participants include people with in-house and consultancy roles and communications work experience in a wide range of organisations and sectors.
International part-time students can conveniently study this course alongside UK and EU students since the course combines online activities with short block teaching at UCLan in Preston.