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Music Industry Management and Promotion MA/PGDip/PGCert

Music Industry Management and Promotion MA/PGDip/PGCert
MA Music Industry Management and Promotion is intended for people who wish to work within the music industry. It provides an opportunity to study the music business at postgraduate level and to get real hands-on experience of working within the industry. Students will combine their academic studies with a placement in a commercial music industry institution working on real world projects. The course offers industrial experience which will involve working in the Factory 251 venue in Manchester, providing contact with significant industry figures connected with this culturally important company. Alternatively, it may be open to students to use their own current industry work to satisfy the work experience element if appropriate.

Entry and Admissions

Award Type:

MA/PGDip/PGCert

Level:

Postgraduate

Study Mode:

Full time and Part time

Delivery Method:

Mixed Mode

Course Length:

Full-time:One year, Part-time: Two years.

School:

School of Art, Design and Performance

Partner Colleges:

No Partner College

Campus:

Preston

Start Date:

October

Entry Requirements:
We welcome students with qualifications in subjects across the music spectrum. We prefer you to have achieved the equivalent of a first/higher second-class honours Bachelor of Arts degree in a relevant field of study. Equivalent qualifications will be considered towards meeting the general entry requirements.

Course Content

Course Outline:
On this course you will study current practice in the music industry, both in the recording industry and in media and live events. You will consider different business models within the industry and look at the way creative products are marketed and promoted. You will engage with the key issue being confronted by the industry; the impact of new technology and the development of the digital marketplace. You will undertake research into the challenges and opportunities that have arisen as a result of rapid technological change in the creative industries.

The course will also give you the opportunity to engage with music industry practice at a professional level and in industrial context. Working on and contributing to field based commercial projects under the direction of an experienced industrial practitioner will enable you to gain hands on experience of a range of Music Industry activities and develop your practical and interpersonal skills. It will also provide a vantage point for in depth reflection on Music Industry practices and a chance to develop your own commercial, professional and industrial strategies.

To facilitate access to the programme, students can opt to study in modes which are appropriate to their personal circumstance. Students may study 60 credits resulting in the award of PG Certificate, 120 credits with the award of PG Diploma or 180 credits with the award of Master of Arts; each award can be studied in full or part-time modes. Study may be staged with students achieving the PGCert or PGDip and taking a study break before continuing with a higher award.

Full-time study of PGCert Music Industry Management and Promotion will occur in Semester 1 only; full-time study of PGDip Music Industry Management and Promotion will occur across Semesters 1 and 2; full-time study of MA Music Industry Management and Promotion will occur across Semesters 1, 2 and 3, ie between September and the following August. Part-time study can be negotiated for each of the awards.

Although all three awards are stand-alone qualifications, they also form part of the Doctor of Arts programme. MA Music Industry Management and Promotion is integrated into Doctor of Arts as the Level 7 element of the programme (equivalent to the first year of the Doctorate if studied full-time). Achievement of the MA Music Industry Management and Promotion would therefore enable students to progress to the higher level of the Doctoral programme.

Course at a Glance

PGCert


  • MZ4001(L7) Music Industry: Product and Audience

  • MZ4002 Music Industry Practice (40 Credits)

PGDip

The PGCert modules plus:

  • DR4001(L7) Arts Theory and Philosophy

  • DR4002(L7) Professional Arts Practice (40 Credits)

MA

The PGDip modules plus:

  • DR4003(L7) Arts Research Project (60 Credits)

Year 1 (full-time)

  • MZ4001(L7) Music Industry: Product and Audience (Trimester 1)
  • MZ4002(L7) Music Industry Practice (Trimesters 1 and 2)
  • DR4001(L7) Arts Theory and Philosophy (Trimester 1)
  • DR4002(L7) Professional Arts Practice (Trimesters 2 and 3)
  • DR4003(L7) Arts Research Project

Learning Environment & Assessment:

All practical classes are delivered in the Media Factory which houses three fully equipped theatres as well as sound recording studios, film and photography studios and a range of music rehearsal rooms and seminar spaces. Lectures take place in purpose built suites which are equipped with digital projection facilities. The programme is taught by professional artists and theatre practitioners who are established leaders in their own field. The University has established good links with theatres and arts organisations across the North West including the New Continental in Preston, the Nuffield Theatre in Lancaster, hÅb in Manchester, the Blue Coat Gallery in Liverpool, and LANWest as well as other arts venues in the region. The School has in the past hosted a number of visiting artists and companies of national and international standing.

Work experience will take place in a prestigious music industry venue, Peter Hook's Factory 251, within a team working on record and media launches.

Academic Expertise

Les Gillon

Colin Murrell

Tony Rigg

Tony Rigg is the former Operations Director of Dance Music giant Ministry of Sound/ Hed Kandi. Having spent his twenty year long career monetising music he is well versed in its social consumption. He has been responsible for the delivery of hundreds of entertainment experiences and events and as an executive for a number of the UK’s market leading leisure operators he has overseen the management of more than 80 music venues nationwide.

In addition to his experience in senior management positions, Tony as an artist and producer has had tracks featured on chart topping and gold selling compilation albums (Clubland - AATW - Universal).

Tony continues to be an active industry practitioner, working as a management consultant for a number of well known brands within the creative, media and cultural industries and manages a self generated portfolio of music business activities that include recording studio services, record label activities and delivering music events.

Tony developed the Manchester Midi School Music Business Diploma and collaborated on the development of the MA in Music Industry Management and Promotion at UCLan. He is also developing his PhD entitled "Addressing the crisis in music: Recommendations for the future consuming of music, informed by triangulation of musicians’, existing/ emerging music businesses’, and music consumers’ perspectives upon current music production technologies."

Learning outcome & aims

The specific aims of the Music Industry Management and Promotion programme are to:
  • Develop your knowledge and understanding of current practice in the music industry.
  • Evaluate the impact of digital technology on the creative industries.
  • Analyse the challenges new technology poses to the music industry.
  • Appraise opportunities for new models of management and promotion of creative product.
  • Develop skills for effective planning and management of industry based projects.
  • Enhance complex conceptual, contextual, theoretical, and philosophical understanding.
  • Refine articulation to professional standards.
  • Foster understanding of health and safety, risk assessments, leadership styles, plus the strategic, systems, and operational aspects of project management.
  • Manage people, regulatory procedures, professional ethics, resources, and finances to facilitate specialist arts praxis for specified targets.
  • Foster valid, rationalised, ethically constituted, and critically evaluated research.
  • Enhance and refine academic, research, specialist praxis, and professional skills to publication standards.

Industry links & professional accreditation

The course is rich in industrial links providing numerous contact opportunities with a wide range of industrial practitioners.

This comes a variety of forms including private and group mentoring, talks from visiting guest speakers and working with practitioners whilst undertaking real world industrial projects.

Industrial mentors include;

Peter Hook - Honorary Fellow of UCLan
A Celebrated and world-renowned British musician and author from the North West of England with a career spanning four decades. His musical works are considered to be seminal and his influence on post-punk electronic music from the 1970s, 80s and 90s still resonates today.

Peter Hook - or “Hooky’, as he is known, was a founder member of the band Joy Division in the mid-1970s. They were perhaps best known for their tracks, “Love Will Tear Us Apart” and “Transmission,” and the albums Unknown Pleasures and Closer. Following the untimely death of lead singer Ian Curtis, the band reformed as New Order and Peter remained with the band until it split in 2006. Both bands were part of Tony Wilson’s Factory Records label and both used cutting-edge technologies to create distinctive and highly influential music.
New Order achieved substantial popularity and recognition, regularly featuring in the music charts around the world and producing numerous top-ten hits including the single “World in Motion” with the England football squad, which reached number 1 in 1990. Perhaps most notably they were responsible for “Blue Monday,” which remains the best-selling British 12-inch single to date.

Peter Hook has also worked successfully as a producer for a number of bands including Inspiral Carpets and the Stone Roses. He was a pivotal figure in the cultural phenomenon known as “Madchester,” a phase in British popular culture which took the Manchester music scene to a global audience. Along with Tony Wilson and the other members of New Order, Peter opened the Hacienda Night Club, which played a significant part in creating the Manchester music scene. That crucial period, in which Peter was a central figure, has been used as the subject matter for a number of films, including Michael Winterbottom’s 2002 film, 24 Hour Party People (in which Peter Hook was portrayed by Ralf Little) and Anton Corbijin’s 2007 film, Control (in which he was played by Joe Anderson).

In 2009, Peter published a well-received account of that period, The Hacienda: How Not to Run a Club, following it up in 2012 with another success book, Unknown Pleasures: Inside Joy Division.
Since leaving New Order Peter continues to make important contributions to music through a number of collaborative guises and regularly takes to the stage with his band 'The Light'.

Aaron Mellor
Aaron Mellor is a music business entrepreneur and the managing director of Tokyo Industries. Mellor has developed and owns the largest privately held music venue company in the UK; Tokyo Industries, with a nationwide portfolio that includes numerous successful boutique live music venues across the North of England such as the iconic Factory251 Manchester which he co-owns with Peter Hook, the award-winning Digital venues in Newcastle and Brighton and the Tokyo Mansion Party venues. Mellor began his club career on the Hacienda dance floor and is a highly regarded DJ and music event promoter in his own right.

 

Guest speakers & course associates include:

Rudi Kidd - Music Industry Lawyer and consultant at IPS Law LLP, Hale.
Francis McEntegart - Music Industry Lawyer at McEntegart Legal and CEO of Cavern Records, Liverpool.
Alison Lamb - Product Manager at SO Recordings, London/ Silva Screen Group
Tim Pearson - Managing Director at Graphite Music (former Marketing & Events Director at NME/ IPC Media, promoter of Feel Nightclub) UCLan alumni
Mark Freejack - Radio Presenter at Bauer Media Group
Advanced Media Restoration & Andy Popplewell - Audio Engineer/ Analogue tape specialist, Hyde
Stuart Stenhouse - Operations Director Emubands Digital Music Aggregator, Glasgow
Richard McAspurn - Managing Director QBC Marketing, Entertainment & DJ Agency, Huddersfield
Ian Peel - Label Manager, ZTT Records & Stiff Records, London

 

It is intrinsic to the course to engage in "real world", professional domain, industrial projects. Some of these activities are initiated by the course tutors however, as part of the curriculum, students are encouraged to identify and develop their own projects that resonate with their individual professional aspirations and career goals. Such activities provide exposure to people and organisations outside the university, hence providing the opportunity to develop extensive networks of contacts and professional relationships that may prove useful on completion of the course.

 

Work experience and international opportunities

One of the significant distinct advantages that distinguishes this course from others is the supported engagement in real world professional activities. On completion of the program each student will have worked on a number of projects affording them important experience of key music business activities and numerous items to add to their portfolio of professional experience.

Tutor initiated projects include the generation, release and promotion of a compilation album, and the construction, management and promotion of live music event activity at Factory251, Manchester.

Additional projects and experiential learning opportunities are sourced throughout the program duration.

Examples have included;

  • Presenting and pitching ideas to industry professionals
  • Promotion of a national sell out concert tour for a Peter Hook & the Light
  • Promotion of a book launch event for Unknown Pleasures - Inside Joy Division
  • Promotion for the film launch of Nish Clish Banging - the MC Tunes Tapes, with a celebrity conducted interview/ Q & A session
  • Promotion of a personal appearance/ entertainment event featuring Rock and Roll Hall of Fame inductee, Corky Lang

In addition to tutor instigated projects students develop work in accordance with their individual professional aspirations and career goals.

Examples of student projects have included;

  • Working with international artists and record labels
  • Setting up collaborations between award winning international and British artists
  • The development of business models for new and emerging markets
  • Development of new music brands
  • Project development for established music brands
  • Development of innovative web based music business applications
  • Record label development
  • Live music event and festival business development
  • Music event management
  • Niche market exploitation

 

Graduate Careers

UCLan’s Academic Development and Employability team offer ongoing supportive careers advice and guidance throughout your course and after graduation, along with a range of modules, work experience opportunities and events to help you acquire the skills to make you stand out to potential employers in today’s competitive market.

Testimonials

UCLan is recognised for its outstanding course provision which gives students the skills, knowledge, and personal attributes necessary to succeed at the University and in their future careers. To find out more about the experiences of our students, read our success stories.

Progression Routes

From foundation courses through to world-leading research degrees, you can study a wide range of subject areas at UCLan. Whether you want to develop your knowledge in a subject you enjoy or gain further qualifications to enhance your career, at UCLan there are numerous progression routes for you to follow.

Fees & Funding

The standard fee for UK/EU students studying this course is below. For further information including the availability of bursaries/scholarships or student financial support please view our Fees and Finance pages. £7,640 for home students (and for international students there is a supplement of £2,200 over and above the standard international rate)

How to Apply

If you are interested in applying for this course, our comprehensive How to Apply pages will guide you through the process. Here at UCLan, our aim is to encourage you to develop your potential and we offer a flexible approach to admissions, which reflects our commitment to all those who would benefit from our courses.

About UCLan

Course Enquiries

University of Central Lancashire,
Preston,
PR1 2HE,

United Kingdom

Tel: +44 (0)1772 892400

Email: cenquiries@uclan.ac.uk