18 months (January start)
MA Marketing and Public Relations prepares graduates to plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments. As part of this postgraduate course you will study the theories of communication and marketing which impact internal and external communication practice.
Postgraduate Marketing and Public Relations has a strong research element and research skills are developed via a taught module. The research dissertation allows you to demonstrate a systematic and advanced critical understanding of an aspect of public relations and marketing. It enables you to develop critical awareness of current problems and new insights in your chosen area.
A recognised university undergraduate honours degree, with at least a lower second classification in a marketing and/or public relations or cognate subject area with at least 60 credits in a marketing and/or public relations and/or cognate subject area. Students holding professional qualifications or Level 7 HE qualifications from other universities may gain advanced entry. For example holders of CIM Postgraduate Diploma will join at the final stage. Entrants holding other professional qualifications will be dealt with on an individual basis.
Applications from individuals with non-standard qualifications, relevant marketing and/or public relations work or life experience and who can demonstrate the ability to cope with and benefit from masters-level studies are welcome and will these applicants will be interviewed. If applicants have not studied recently they may need to undertake an Access programme first.
All applicants are required to submit a 500 word personal statement with their application as evidence of their commitment to the programme and may be called for interview by the course team. Two references that confirm the applicant’s capacity to successfully engage in postgraduate study are also required. Some candidates may be invited for interviews which may be conducted face-to-face, online or by telephone.
For applicants whose first language is not English evidence of an ability in English through an official language test (e.g. IELTS at 6.5 or 7) is required.
Students will undertake 60 credits in compulsory subjects for PR and Marketing plus research methods (20 credits) and dissertation (60 credits). The remaining 40 credits are option modules enabling students to specialise in PR or Marketing or a balance of both.
The next UCLan Postgraduate Advice Event will be on Thursday 10th November 2016.
For details and registration for this event please visit our Eventbrite page.
Please contact Course Enquiries with any queries regarding postgraduate study and research.
You can apply for many of the postgraduate UCLan courses using our Online Application System.
For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
Full-time: £6,300 per year (UK/EU)
Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate
For 2016/17 fees please refer to our fees page.
The UK Government has confirmed that a new postgraduate loan scheme will be introduced for students commencing a Full Masters Postgraduate programmes from 2016/17 academic year.
The course team work closely with the Chartered Institute of Marketing (CIM).
The learning and teaching methods will build on the marketing and/or public relations knowledge learners have acquired in their first degree or career experience and, in particular, will emphasise leading edge thinking in the theory and practice of the subjects through critical awareness of current published research and research methods. Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including self-study materials, online discussion, lectures and seminar work. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with learners participating in case studies, exercises and live project work. Learners will be provided with guidance on the cognitive and intellectual skills demanded by the course during induction and through the formative assessments as well as feedback on the summative assessments for each module. Learners are supported in each module by access to module information and resources online and in eLearn.
Learners will be required to demonstrate their capabilities through written assessments (projects, reports and research articles), time constrained assessments, portfolio and presentations. The research dissertation assesses how well learners can use cognitive and intellectual skills and complete a rigorous research study. Learners will also be provided with formative assessments including case study analysis, problem solving exercises short essays and market analysis reports.
For further information on paying by instalments please follow this link.