Marketing and Public Relations MA

Marketing and Public Relations MA

School of Business


Post- graduate





Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    18 months (January start)

  • Level:


  • Mode:


  • Delivery:

    Campus, None

  • Campus:


  • Start Date:


  • Award Type:


Why study this programme?

MA Marketing and Public Relations prepares graduates to plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments. As part of this postgraduate course you will study the theories of communication and marketing which impact internal and external communication practice.

Postgraduate Marketing and Public Relations has a strong research element and research skills are developed via a taught module. The research dissertation allows you to demonstrate a systematic and advanced critical understanding of an aspect of public relations and marketing. It enables you to develop critical awareness of current problems and new insights in your chosen area. 

Entry Requirements

A recognised university undergraduate honours degree, with at least a lower second classification in a marketing and/or public relations or cognate subject area with at least 60 credits in a marketing and/or public relations and/or cognate subject area. Students holding professional qualifications or Level 7 HE qualifications from other universities may gain advanced entry. For example holders of CIM Postgraduate Diploma will join at the final stage. Entrants holding other professional qualifications will be dealt with on an individual basis.

Applications from individuals with non-standard qualifications, relevant marketing and/or public relations work or life experience and who can demonstrate the ability to cope with and benefit from masters-level studies are welcome and will these applicants will be interviewed. If applicants have not studied recently they may need to undertake an Access programme first.

All applicants are required to submit a 500 word personal statement with their application as evidence of their commitment to the programme and may be called for interview by the course team. Two references that confirm the applicant’s capacity to successfully engage in postgraduate study are also required. Some candidates may be invited for interviews which may be conducted face-to-face, online or by telephone.

For applicants whose first language is not English evidence of an ability in English through an official language test (e.g. IELTS at 6.5 or 7) is required.

Programme at a Glance

Students will undertake 60 credits in compulsory subjects for PR and Marketing plus research methods (20 credits) and dissertation (60 credits). The remaining 40 credits are option modules enabling students to specialise in PR or Marketing or a balance of both.

Compulsory Modules

  • PR4010 International critical perspectives on public relations (20 credits)
  • PR4016 Applied communication management (10 credits)
  • MK4114 Strategic Marketing Management (20 credits)
  • MK4023 Digital Marketing (10 credits)
  • PR4024 Quantitative and qualitative research methods (20 credits)
  • MK4993 - Marketing or Public Relations Dissertation (60 credits)

Optional Modules

  • PR4012 Digital communication (10 credits)
  • PR4013 Public affairs and public issues management (20 credits)
  • PR4015 Communication and social theory (20 credits)
  • PR4011 Media communication (10 credits)
  • PR4014 Fundraising and sponsorship (10 credits)
  • MK4021 Applied client project (10 credits)
  • MK4117 Thinking and writing for Postgraduate study (20 credits)
  • MK4011 Market Screening, Selection and Entry (10 credits)
  • MK4010 Contemporary Marketing Communications Issues (20 credits)
  • MK4116 Principles of International Marketing (10 credits)

Postgraduate Advice Event

The next UCLan Postgraduate Advice Event will be on Thursday 10th November 2016.
For details and registration for this event please visit our Eventbrite page.
Please contact Course Enquiries with any queries regarding postgraduate study and research.

Further Information

How to Apply

You can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).

Course Specification and Handbook

For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2017/18

Full-time: £6,300 per year (UK/EU)
Part-time: N/A

Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate

Further information:

For 2016/17 fees please refer to our fees page.

New UK Government Postgraduate Loans Scheme

The UK Government has confirmed that a new postgraduate loan scheme will be introduced for students commencing a Full Masters Postgraduate programmes from 2016/17 academic year.

View further information

Industry Links

The course team work closely with the Chartered Institute of Marketing (CIM).

Learning Environment and Assessment

The learning and teaching methods will build on the marketing and/or public relations knowledge learners have acquired in their first degree or career experience and, in particular, will emphasise leading edge thinking in the theory and practice of the subjects through critical awareness of current published research and research methods. Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including self-study materials, online discussion, lectures and seminar work. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with learners participating in case studies, exercises and live project work. Learners will be provided with guidance on the cognitive and intellectual skills demanded by the course during induction and through the formative assessments as well as feedback on the summative assessments for each module. Learners are supported in each module by access to module information and resources online and in eLearn.

Learners will be required to demonstrate their capabilities through written assessments (projects, reports and research articles), time constrained assessments, portfolio and presentations. The research dissertation assesses how well learners can use cognitive and intellectual skills and complete a rigorous research study. Learners will also be provided with formative assessments including case study analysis, problem solving exercises short essays and market analysis reports.

Fee Information

The University offers a number of tuition fee reductions for eligible new postgraduate taught students:
  • UCLan award holders studying a postgraduate taught course full-time and paying a standard or higher tuition fee may be eligible for a £1000 tuition fee discount 
  • UCLan award holders studying a postgraduate taught course part-time or a postgraduate research degree (full or part time) may be eligible for a 20% tuition fee discount 

For further details please follow this link.

For further information on paying by instalments please follow this link.