The session will look at how advertising works and what it can be used for in terms of objectives (eg. increasing awareness, driving sales, attracting new customers/members). Within the session we will also examine the creative tactics used in advertising to allow sports organisations to develop effective adverts.
This course is either delivered in one live session at the UCLan Preston campus or as an online course.
Entry and Admissions
No Partner College
Thursday 20th February 2014, 9-11am at UCLan, Preston or 2 hours of flexible online learning
Through a mixture of content input and practical activities, the session will explore what makes an advert work and give advice on developing effective adverts. The online learning materials can be accessed at a time and place suited to your needs. Please note that the online learning materials assume that users have a basic level of IT competence in accessing and navigating web pages.
Learning Environment & Assessment:
This course can be undertaken either in a workshop setting at the University of Central Lancashire's Preston campus or via an online course.
Learning outcome & aims
The learning outcomes for this course are: To discuss how advertising works, to consider the uses and applications of advertising in a range of sports settings and to explore a range of creative advertising tactics that sports organisations can use to achieve their diverse aims and objectives.
Industry links & professional accreditation
We have great links with employers including household names such as Sony, BAE Systems and Apple. We also have links with the smaller companies in the region and offer help and assistance to more than 1,000 of these – with many of our graduates staying in the region it is important we develop these relationships.
Work experience and international opportunities
Due to the nature of the course there are no structured work experience placements offered.
The UCLan Careers Team offer ongoing supportive careers advice and guidance throughout your course and after graduation, along with a range of modules, work experience opportunities and events to help you acquire the skills to make you stand out to potential employers in today’s competitive market.
UCLan is recognised for its outstanding course provision which gives students the skills, knowledge, and personal attributes necessary to succeed at the University and in their future careers. To find out more about the experiences of our students, read our success stories.
From foundation courses through to world-leading research degrees, you can study a wide range of subject areas at UCLan. Whether you want to develop your knowledge in a subject you enjoy or gain further qualifications to enhance your career, at UCLan there are numerous progression routes for you to follow.
Fees & Funding
For further information contact UCLan
The fee for this course is £100 online or £200 on-campus
Tel: +44 (0)1772 892400
How to Apply
If you are interested in applying for this course, our comprehensive How to Apply pages will guide you through the process. Here at UCLan, our aim is to encourage you to develop your potential and we offer a flexible approach to admissions, which reflects our commitment to all those who would benefit from our courses.
To apply for this course please email SSTOCPD@uclan.ac.uk