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Fashion Promotion

Fashion Promotion BA (Hons)

We attract driven, motivated and passionate students who want to tap into our 50 years’ worth of experience as a centre of excellence for Fashion education. Our strong industry links and the opportunity to spend a year in industry gives this course a competitive edge and ensures that future employers will sit up and take notice of you. The Fashion Promotion arena is filled with opportunity and this course allows you to tailor your degree to fit into your own interests, strengths and ambitions. Our focus is about what you would like do in the future, allowing us to direct and advise you and provide a framework for you to create a personal, diverse and exciting portfolio.In the National Student Survey 2017 90.7% of Design Studies students agreed that teaching staff are good at explaining things.

The BA (Hons) Fashion Promotion programme at UCLan has an excellent reputation throughout the fashion industry for producing innovative, creative and professional graduates. All the tutors on the course have worked in the creative industry - indeed, some are still involved today - which means real world practice is built into your learning.


Being on the Fashion Promotion with Sandwich course is a fantastic eye opener to the world of fashion. Tutors are fantastic to communicate with should you seek advice or have a query. Not only do you explore areas such as PR, Promotion, Styling and more, but you have the opportunity of experiencing a year out to fulfil a placement of your choice. This is a fantastic opportunity to not only build up skills and experience, but to help consider which path you wish to take, career-wise.

Rebecca Maher





In your third year/fourth year if on Foundation entry, you’ll get the chance to spend a minimum of 48 weeks putting theory into practice, working full-time on placement. Dedicated Placement staff will work with you to secure a minimum 48 week placement as well as monitor your experience. This includes specific preparation for Industry modules that are embedded into the course where you will cover the likes of interview techniques, job roles, CV writing as well as working on self-promotion and branding and how to develop an industry ready portfolio. Our priority is that you gain real value and insight from this time, and reflection, networking and taking advantage of all opportunities is widely encouraged. Positions you could find yourself filling include graphic designer, brand assistant, assistant to a stylist or visual merchandiser, marketing assistant, assistant to brand/account manager, through this work placed learning you’ll discover how to make a living from doing what you love.



UCLAN IS ONE OF THE MOST SUCCESSFUL UK UNIVERSITIES AT GRADUATE FASHION WEEK. IN 2017 A FASHION PROMOTION STUDENT WON THE BONMARCHÉ FASHION FOR ALL AWARD AT THE PRESTIGIOUS ANNUAL EVENT.



Key Information

  • Duration:

    3 years full time, 4 years sandwich

  • Level:

    Undergraduate

  • Delivery:

    Campus, Full-time

  • Award Type:

    BA (Hons)

  • UCAS Code:

    WJ2K; Short form: BA/FashP

  • Campus:

    Preston (Campus code: U)

  • Start Date:

    September

  • Fees 2018/19

    Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)

  • View 2017/18 Fees

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Entry Requirements

Our typical offer is 112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points  
International Baccalaureate:Pass Diploma with 112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent 

All applicants are invited to attend a Selection Day when they will be interviewed with a portfolio. You will be notified of your date for your Selection Day by our Admissions Office who will also update UCAS Track with details of your application.

Further information on our Selection Day and portfolio interviews.


Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Courses at a glance

Year 1

  • Introduction to Fashion Promotion
  • Digital Imaging for Fashion
  • Introduction to Trend
  • Introduction to Fashion Communication
  • Creative Computer Aided Design

Year 2

  • Promotional Campaigns
  • Development of Fashion Communication
  • Preparation for Industry
  • Fashion Enterprise
  • CAD Publication Module
  • The Fashion Image
  • Referencing for Styling
  • Promotional Campaigns

Year 3 or 4

  • Creative and Critical thinking
  • Fashion Show Production
  • Fashion Portfolio
  • Marketing report
  • Promotion final campaign
  • Styling Final project
  • Critical and Cultural Studies: Fashion, Textiles, Culture and Identity

Late Applications

Industry links

We have numerous successes in National and International competitions, alongside the opportunities of working on live project briefs with industry partners and there are opportunities for international collaborations. Many students have been recognised in national awards including Graduate Fashion Week’s gala nominated collections, Tu Sainsbury’s scholarship finalists, the annual F.A.D. competitions and ID magazine’s Diversity Now! competition.

English Regions Skills Review 2015

UCLan has received a special mention in the English Regions Skills Review 2015 for its investigative work in bridging the gap between education and the workplace. According to the Report:

The bond between education and the industry is far stronger in the regions. The links between the industry and colleges and universities are well forged and productive. Both sides are keen to work together . . . The University of Central Lancashire (UCLan) is investigating a Spark finishing school to concentrate on specific skills gaps identified by this research (and others) around production management (among others).

At the forefront of this is the ‘soap-in-a-week’ collaboration in which ITV Studios and UCLan are partnering up. Cast and crew from Emmerdale and Coronation Street will work with UCLan students from a host of courses to brainstorm ideas, storyline the first episode, script, rehearse, shoot and show it, all in five days. ITV will be there for guidance only and the idea and execution will be done entirely by the students. For further information on this story, to receive a copy of the English Regions Skills Review, or for more details about how UCLan is bridging the gap between education and the creative industries, contact Emma Speed on 01772 895959.

Our news

UCLan fashion students show off designs to American Vogue editor-in-chief

Most teaching on our fashion programme is studio and workshop based. Tutors have a good rapport with students, and tutorials enable you to discuss your work with your project tutor individually or in small group sessions.

A range of guest speakers from across the creative industries visit us to deliver guest lectures - everyone from executives in multinationals like Nike, River Island and Boo Hoo to recent graduates starting to make a name for themselves. We regularly enter National and International competition briefs, as well as working on live project briefs with industry partners and there are opportunities for international collaboration. Many students have won prestigious national awards including Graduate Fashion Week’s Re-Style and London Photographic Awards, Creative and Strategic Marketing Awards and have appeared as finalists in the D&AD Photography Award and ID magazine’s Diversity Now! Competition.

English Regions Skills Review 2015

UCLan has received a special mention in the English Regions Skills Review 2015 for its investigative work in bridging the gap between education and the workplace. According to the Report:

The bond between education and the industry is far stronger in the regions. The links between the industry and colleges and universities are well forged and productive. Both sides are keen to work together . . . The University of Central Lancashire (UCLan) is investigating a Spark finishing school to concentrate on specific skills gaps identified by this research (and others) around production management (among others).

At the forefront of this is the ‘soap-in-a-week’ collaboration in which ITV Studios and UCLan are partnering up. Cast and crew from Emmerdale and Coronation Street will work with UCLan students from a host of courses to brainstorm ideas, storyline the first episode, script, rehearse, shoot and show it, all in five days. ITV will be there for guidance only and the idea and execution will be done entirely by the students. For further information on this story, to receive a copy of the English Regions Skills Review, or for more details about how UCLan is bridging the gap between education and the creative industries, contact Emma Speed on 01772 895959.

Learning Environment and Assessment

Assessment is continual and can take the form of individual presentations or verbal critiques, group assessment work or seminar presentations. Modules are assessed through project-based work, and in some cases, a portfolio submission at the end of the module is required.

In the final year students are required to present a creative and innovative promotional campaign or styling portfolio, which will be presented on a static stand for assessment. Your portfolio will also be submitted with a range of further promotional and product development work as part of an exhibition.

Opportunities

During the course you will engage with a broad range of Fashion Promotion projects and creative activities: including Styling, Communication, Branding, Marketing, Trend, social media, e-commerce, Film & Photography, Strategic Planning, Visual Merchandising and PR. You will be taught by our specialist academic team of fashion professionals along with an array of guest lecturers through a series of creative projects and live client-led briefs for fashion brands like River Island, Boohoo, Adidas, Next, Umbro, and MissGuided, gaining important experience and feedback from industry professionals. To assist your learning we run trips locally, nationally and internationally to see fashion shows and exhibitions - we’ve visited Paris, Milan, Barcelona and Berlin and regularly go to New York, and you may be able to study overseas in your second year/third year if on Foundation entry. All of which will underpin your creative practice and develop your work visually and academically.

The success of our students and graduates is attributed not only to the creative project work undertaken throughout the course but also the essential experiences gained whilst working in fashion related industries during either their year on placement or other work based learning.

Our graduates are at work across the creative industries, working in fashion, social media, PR, advertising, buying departments, magazines and newspapers. Because the course is thoroughly commercial and grounded in the reality of the industry, graduates are highly sought after and go on to work in areas like brand management, marketing consultancy, trend forecasting, graphic design, styling, visual merchandising and public relations. Recent graduates have gone on to work for some amazing companies, including trend forecasters The Future Laboratory, respected advertising agency Mother London and fashion brands Superdry and Levis.

Important Information

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2017 Entry | 2018 Entry

For information on possible changes to course information, see our Important Information.

* Tuition Fees

*Tuition Fees are per year unless otherwise stated. Currently the 2018/19 fee level, which is due to increase in line with UK Retail Price Index inflation rates has not been announced by the Government.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.