Fashion Promotion BA (Hons)

Fashion Promotion BA (Hons)

School of Art, Design and Fashion




Under- graduate



Foundation Entry Route

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study this degree.

Find out more

  • Duration:

    3 years full time, 4 years sandwich

  • Level:


  • Delivery:

    Campus, Full-time

  • UCAS Code:

    WJ2K; Short form: BA/FashP

  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Award Type:

    BA (Hons)

Why study this course?

We attract driven, motivated and passionate students who want to tap into our 50 years’ worth of experience as a centre of excellence for Fashion education. Our strong industry links and the opportunity to spend a year in industry gives this course a competitive edge and ensures that future employers will sit up and take notice of you. The Fashion Promotion arena is filled with opportunity and this course allows you to tailor your degree to fit into your own interests, strengths and ambitions. Our focus is about what you would like do in the future, allowing us to direct and advise you and provide a framework for you to create a personal, diverse and exciting portfolio.

National Student Survey 2017
90.7% of Design Studies students agreed that teaching staff are good at explaining things

Entry Requirements

112 points at A2 - General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*Distinction*
Access to Higher Education: 112 points
Pass International Baccalaureate Diploma: 28 Points
GCSE: 5 GCSEs at grade C including Maths and English or equivalent.
IELTS: grade 6 with no subscore lower than 5.5

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.

All applicants are invited to attend a Selection Day when they will be interviewed with a portfolio. You will be notified of your date for your Selection Day by our Admissions Office who will also update UCAS Track with details of your application.

Further information on our Selection Day and portfolio interviews.

Open Day (Sunday 8 October 2017) - Register Now

Course at a Glance

Year 1

  • Introduction to Fashion Promotion
  • Digital Imaging for Fashion
  • Introduction to Trend
  • Introduction to Fashion Communication
  • Creative Computer Aided Design

Year 2

  • Promotional Campaigns
  • Development of Fashion Communication
  • Preparation for Industry
  • Fashion Enterprise
  • CAD Publication Module
  • The Fashion Image
  • Referencing for Styling
  • Promotional Campaigns

Year 3 or 4

  • Creative and Critical thinking
  • Fashion Show Production
  • Fashion Portfolio
  • Marketing report
  • Promotion final campaign
  • Styling Final project
  • Critical and Cultural Studies: Fashion, Textiles, Culture and Identity

Further Information

The BA (Hons) Fashion Promotion programme at UCLan has an excellent reputation throughout the fashion industry for producing innovative, creative and professional graduates. All the tutors on the course have worked in the creative industry - indeed, some are still involved today - which means real world practice is built into your learning.

Being on the Fashion Promotion with Sandwich course is a fantastic eye opener to the world of fashion. Tutors are fantastic to communicate with should you seek advice or have a query. Not only do you explore areas such as PR, Promotion, Styling and more, but you have the opportunity of experiencing a year out to fulfil a placement of your choice. This is a fantastic opportunity to not only build up skills and experience, but to help consider which path you wish to take, career-wise.

Rebecca Maher

In your third year/fourth year if on Foundation entry, you’ll get the chance to spend a minimum of 48 weeks putting theory into practice, working full-time on placement. Dedicated Placement staff will work with you to secure a minimum 48 week placement as well as monitor your experience. This includes specific preparation for Industry modules that are embedded into the course where you will cover the likes of interview techniques, job roles, CV writing as well as working on self-promotion and branding and how to develop an industry ready portfolio. Our priority is that you gain real value and insight from this time, and reflection, networking and taking advantage of all opportunities is widely encouraged. Positions you could find yourself filling include graphic designer, brand assistant, assistant to a stylist or visual merchandiser, marketing assistant, assistant to brand/account manager, through this work placed learning you’ll discover how to make a living from doing what you love.

Lancashire Arts Festival 2017 award winner – Georgina Atkinson


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.

Apply Now

You can apply through Clearing now to start this September. Call us on 01772 830777

Contact Us

+44(0)1772 892400

Fees 2018/19

Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)

*Tuition Fees are per year unless otherwise stated. Currently the 2018/19 fee level, which is due to increase in line with UK Retail Price Index inflation rates has not been announced by the Government.

Further information:

For 2017/18 fees please refer to our fees page.

Scholarships and bursaries

Case Studies

Industry Links

A range of guest speakers from across the creative industries visit us to deliver guest lectures - everyone from executives in multinationals like Nike, River Island and Boo Hoo to recent graduates starting to make a name for themselves. We regularly enter National and International competition briefs, as well as working on live project briefs with industry partners and there are opportunities for international collaboration. Many students have won prestigious national awards including Graduate Fashion Week’s Re-Style and London Photographic Awards, Creative and Strategic Marketing Awards and have appeared as finalists in the D&AD Photography Award and ID magazine’s Diversity Now! Competition.

English Regions Skills Review 2015

UCLan has received a special mention in the English Regions Skills Review 2015 for its investigative work in bridging the gap between education and the workplace. According to the Report:

The bond between education and the industry is far stronger in the regions. The links between the industry and colleges and universities are well forged and productive. Both sides are keen to work together . . . The University of Central Lancashire (UCLan) is investigating a Spark finishing school to concentrate on specific skills gaps identified by this research (and others) around production management (among others).

At the forefront of this is the ‘soap-in-a-week’ collaboration in which ITV Studios and UCLan are partnering up. Cast and crew from Emmerdale and Coronation Street will work with UCLan students from a host of courses to brainstorm ideas, storyline the first episode, script, rehearse, shoot and show it, all in five days. ITV will be there for guidance only and the idea and execution will be done entirely by the students. For further information on this story, to receive a copy of the English Regions Skills Review, or for more details about how UCLan is bridging the gap between education and the creative industries, contact Emma Speed on 01772 895959.

Learning Environment and Assessment

Assessment is continual and can take the form of individual presentations or verbal critiques, group assessment work or seminar presentations. Modules are assessed through project-based work, and in some cases, a portfolio submission at the end of the module is required.

In the final year students are required to present a creative and innovative promotional campaign or styling portfolio, which will be presented on a static stand for assessment. Your portfolio will also be submitted with a range of further promotional and product development work as part of an exhibition.

The course is perfect due to its vast variation, allowing students to find their niche within the fashion industry, giving you invaluable insight and experience into promoting products in the chosen fields.

Anna Grundy


During the course you will engage with a broad range of Fashion Promotion projects and creative activities: including Styling, Communication, Branding, Marketing, Trend, social media, e-commerce, Film & Photography, Strategic Planning, Visual Merchandising and PR. You will be taught by our specialist academic team of fashion professionals along with an array of guest lecturers through a series of creative projects and live client-led briefs for fashion brands like River Island, Boohoo, Adidas, Next, Umbro, and MissGuided, gaining important experience and feedback from industry professionals. To assist your learning we run trips locally, nationally and internationally to see fashion shows and exhibitions - we’ve visited Paris, Milan, Barcelona and Berlin and regularly go to New York, and you may be able to study overseas in your second year/third year if on Foundation entry. All of which will underpin your creative practice and develop your work visually and academically.

The success of our students and graduates is attributed not only to the creative project work undertaken throughout the course but also the essential experiences gained whilst working in fashion related industries during either their year on placement or other work based learning.

Our Graduates

Our graduates are at work across the creative industries, working in fashion, social media, PR, advertising, buying departments, magazines and newspapers. Because the course is thoroughly commercial and grounded in the reality of the industry, graduates are highly sought after and go on to work in areas like brand management, marketing consultancy, trend forecasting, graphic design, styling, visual merchandising and public relations. Recent graduates have gone on to work for some amazing companies, including trend forecasters The Future Laboratory, respected advertising agency Mother London and fashion brands Superdry and Levis.