Fashion and Brand Promotion and Photography BA(Hons)

Fashion and Brand Promotion and Photography BA(Hons)
Fashion and Brand Promotion is studied alongside Photography. This is a unique and exciting combination as both subject areas complement each other exceptionally well.

Photography is used as a vehicle to illustrate and sell a product or service. Students will cover a range of media, from stills photography, editorial photography, product pack shots for websites or press releases to the fashion film.

You will be taught by a dynamic team of experienced industry professionals across a wide range of disciplines from both subject areas.

Entry and Admissions

Award Type:




Study Mode:

Full time

Delivery Method:


Course Length:

Full-time: Three years


School of Art, Design and Performance

Partner Colleges:

No Partner College



Start Date:


Entry Requirements:
BCC - BBB at A2 including Art/Design or Technology excluding General Studies/Extended Diploma - MMM - DDM and Interview and portfolio are a requirement of this course; your portfolio should contain examples of the following:


  • Drawing (Art/Life/Still Life/Observation)
  • Textile Design
  • Photography
  • Journalistic Writing
  • Media Work
  • Graphic Design/ Computer Aided Design
  • Sketchbook/Development Work
  • Personal Work


Course Content

Course Outline:
The course covers a range of key areas within the field of fashion and brand promotion. These include visual presentation, journalism, trend prediction, advertising, graphic layout, market research, photography and multimedia computer work.

Although there is no industrial placement on this course students will be exposed to speakers from within the fashion and brand promotion industries, such as Scholl, Durex, Next, Champion, Umbro. These talks give an invaluable insight into the fashion industry. Students from this course have also won many major awards including Creative Marketing and Brand Development at Graduate Fashion Week

In addition, the combined programme is designed to give you a clear insight into the world of photography. The course develops a critical and theoretical understanding of photography whilst at the same time, developing relevant practical skills for people wanting to work in the photographic industries.

The creative aims of the course are:

  • To develop an environment in which creative /innovative thought process is encouraged and stimulated
  • To develop technical and academic skills relevant to professional working practice within the creative, promotion/brand industries

The professional aims of the course are:

  • To develop a knowledge and awareness of the fashion, brand, trend and lifestyle related industries and professional practice
  • To develop an understanding of personal capability, competence and self-management
Year 1
  •  Introduction to Fashion and Brand Promotion
  • Introduction into Promotional Campaigns
  • Introduction into Colour in Lifestyle Promotion

Year 2

  • Promoting Fashion Related Products
  • Developing Skills Relevant to Promotional Campaigns
  • Product Development
  • Promotion Related Report
Promoting Fashion Related Products

Year 3

  • Personal Penultimate Presentation
  • Final Campaign
  • In Depth Report to Support Final Presentation

Learning Environment & Assessment:

The Victoria Building houses purpose-built studios and workshops for the needs of Fashion & Brand Promotion students, including photographic studios and computer imaging facilities. Further computer facilities are available to Art and Design students and UCLan’s Library has a well-resourced art and design section and a specialist librarian. Photography students will head over to a purpose build, state of the art Media Factory. Students will be taught in the Media Factory for their theoretical lectures and seminars as well as practical studio work.

Each module comprises of a series of projects or assignments. The course is continually assessed during and at the end of each semester. This can take the form of individual presentations or verbal criticisms, group assessment work or seminar presentations. The nature of the subject means that students will study the practical and theoretical elements of styling in the context of fashion promotion at each level. In the final year students will promote themselves to industry through a personal promotional campaign.

Academic Expertise

We are committed to delivering academic learning of the highest quality, helping you to stretch your mind and fulfil your university ambitions.

Learning outcome & aims

We aim to create the perfect blend of knowledge, practical experience and relevance to equip UCLan graduates with the confidence and skills they need to get ahead in the world of work.

Industry links & professional accreditation

Visiting lecturers and guest speakers are an integral part of the course at all levels and years. We regularly enter National and International competition briefs and as a course within the UCLan International Fashion Institute there will be future opportunities for International collaboration.

Work experience and international opportunities

If there is an international university running a similar course, you may be able to study overseas in your second year. America is very popular with Fashion & Brand Promotion students. Over the years, we have had a number of second year students opting to study abroad for either one semester or the full year. Those students then return to complete their third year and final campaign/ dissertation. The university is very supportive; we have dedicated International Office which is there to help and guide you through this process if you choose to study abroad.

Graduate Careers

Graduates have secured employment in the fields of journalism, buying, visual merchandising, retail management, web design, fashion design and marketing & communication.


This is a fantastic and enjoyable course. There are lots of opportunities for developing your skills in styling and other creative areas like Visual Merchandising, Styling and Web Development.’

‘The course is creative and innovative and the course team are friendly and welcoming. The projects sound exciting- I can’t wait to get started!’

‘Employers are impressed when I mention the course and UCLan - we live up to a fantastic reputation. ‘

Progression Routes

From foundation courses through to world-leading research degrees, you can study a wide range of subject areas at UCLan. Whether you want to develop your knowledge in a subject you enjoy or gain further qualifications to enhance your career, at UCLan there are numerous progression routes for you to follow.

Fees & Funding

The standard fee for UK/EU students studying this course is below. For further information including the availability of bursaries/scholarships or student financial support please view our Fees and Finance pages. TBC

How to Apply

If you are interested in applying for this course, our comprehensive How to Apply pages will guide you through the process. Here at UCLan, our aim is to encourage you to develop your potential and we offer a flexible approach to admissions, which reflects our commitment to all those who would benefit from our courses.


UCAS Code:

Short Form of Course:

Institution Code Name: CLANC

Institution Code: C30

Campus Site: U

University of Central Lancashire, Preston, PR1 2HE, Lancashire, United Kingdom

About UCLan

Course Enquiries

University of Central Lancashire,
PR1 2HE,

United Kingdom

Tel: +44 (0)1772 892400