Fashion and Brand Promotion and Journalism BA(Hons)

Fashion and Brand Promotion and Journalism BA(Hons)
Our BA(Hons) Fashion and Brand Promotion with Journalism degree is a unique and exciting combination as both subject areas complement each other exceptionally well. Fashion journalism, writing and communication are integral to the success of any promotional campaign. The topics covered vary from print and broadcast, the fashion film and online media.

Entry and Admissions

Award Type:




Study Mode:

Full time

Delivery Method:


Course Length:

Full-time: Three years


School of Art, Design and Performance

Partner Colleges:

No Partner College



Start Date:


Entry Requirements:
BCC - BBB at A2 including Art/Design or Technology excluding General Studies/Extended Diploma - MMM - DDM and Interview and portfolio are a requirement of this course; your portfolio should contain examples of the following:


  • Drawing (Art/Life/Still Life/Observation)
  • Textile Design
  • Photography
  • Journalistic Writing
  • Media Work
  • Graphic Design/ Computer Aided Design
  • Sketch Book/Development Work
  • Personal Work


Course Content

Course Outline:
This course has a wide ranging focus on areas within fashion and brand promotion, including: visual presentation, journalism, trend prediction, advertising, graphic layout, market research, photography and multimedia computer work. Although there is no industrial placement on this course students will be exposed to speakers from within the fashion and brand promotion industries, such as Scholl, Durex, Next, Champion, Umbro. These talks give an invaluable insight into the fashion industry. Students from this course have also won many major awards including Creative Marketing and Brand Development at Graduate Fashion Week

In addition to fashion and brand promotion, students will gain valuable insight into the exciting and dynamic world of journalism. This course will suit you if you want to acquire valuable communication skills in preparation for a wide range of careers, such as newspaper or magazine journalism, book production or teaching.

Journalists are trained to research complex issues, pick out the main threads quickly and explain them in a straightforward way. This subject seeks to develop these practical skills, along with journalism theory and the business of media. The course is aimed at students who wish to study journalism together with another subject. It is not necessarily expected that this would lead directly to a career as a news reporter, but many students go on to work in the media or in other media-related posts.

Year 1
  • Introduction to Fashion and Brand Promotion
  • Introduction into Promotional Campaigns
  • Introduction into Colour in Lifestyle Promotion

Year 2

  • Promoting Fashion Related Products
  • Developing Skills Relevant to Promotional Campaigns
  • Product Development
  • Promotion Related Report

Year 3

  • Personal Penultimate Presentation
  • Final Campaign
  • In Depth Report to Support Final Presentation

Learning Environment & Assessment:

The Victoria Building houses purpose-built studios and workshops for the needs of Fashion & Brand Promotion students, including photographic studios and computer imaging facilities. Further computer facilities are available to Art and Design students and UCLan’s Library has a well-resourced art and design section and a specialist librarian. Journalism students will head over to Greenbank Building for a number of their lectures and seminars.

Each module comprises of a series of projects or assignments. The course is continually assessed during and at the end of each semester. This can take the form of individual presentations or verbal criticisms, group assessment work or seminar presentations. The nature of the subject means that students will study the practical and theoretical elements of styling in the context of fashion promotion at each level. In the final year students will promote themselves to industry through a personal promotional campaign

Academic Expertise

Louise Smith is the course leader of fashion and brand promotion.

A former UCLan student, Louise graduated in BA(Hons) Fashion and Brand Promotion before completing a postgraduate master’s degree in MA Fashion and Lifestyle Promotion.

Prior to joining the International Fashion Institute at UCLan, Louise worked as a senior visual merchandiser for two of the biggest department stores in the UK.

As well as bringing a wealth of past experience Louise is also working successfully at the forefront of the industry, which is a huge benefit to her students. Having built up a range of contacts within the industry Louise still works in visual merchandising on a freelance basis, primarily working with small independent boutiques.

Louise also has experience in retail fashion buying at BHS, marketing and brand management, events management and visual communications.

Learning outcome & aims

The creative aims of the course are:

  • To develop an environment in which creative /innovative thought process is encouraged and stimulated.
  • To develop technical and academic skills relevant to professional working practice within the creative, promotion/brand industries.

The professional aims of the course are:

  • To develop a knowledge and awareness of the fashion, brand, trend and lifestyle related industries and professional practice.
  • To develop an understanding of personal capability, competence and self-management.


Industry links & professional accreditation

Visiting lecturers and guest speakers are an integral part of the course at all levels and years. We regularly enter National and International competition briefs and as a course within the UCLan International Fashion Institute there will be future opportunities for International collaboration.

Work experience and international opportunities

If there is an international university running a similar course, you may be able to study overseas in your second year. America is very popular with Fashion & Brand Promotion students. Over the years, we have had a number of second year students opting to study abroad for either one semester or the full year. Those students then return to complete their third year and final campaign/ dissertation. The university is very supportive; we have dedicated International Office which is there to help and guide you through this process if you choose to study abroad.

Graduate Careers

Graduates have secured employment in the fields of journalism, buying, visual merchandising, retail management, wed design, fashion design and marketing & communication.

Journalism graduates work for BBC Radio, Television and Interactive, the Press Association, Sky TV, independent radio and television, national and regional newspapers and magazines. Superb links with industry enable work placements with leading news organisations. While developing essential skills, students learn about the history of journalism, its role in society and the legal and ethical framework within which journalists work.


This is a fantastic and enjoyable course. There are lots of opportunities for developing your skills in styling and other creative areas like visual merchandising, styling and web development.’

‘The course is creative and innovative and the course team are friendly and welcoming. The projects sound exciting- I can’t wait to get started!’

‘Employers are impressed when I mention the course and UCLan - we live up to a fantastic reputation. ‘

Fees & Funding

The standard fee for UK/EU students studying this course is below. For further information including the availability of bursaries/scholarships or student financial support please view our Fees and Finance pages. TBC

How to Apply

If you are interested in applying for this course, our comprehensive How to Apply pages will guide you through the process. Here at UCLan, our aim is to encourage you to develop your potential and we offer a flexible approach to admissions, which reflects our commitment to all those who would benefit from our courses.


UCAS Code:

Short Form of Course:

Institution Code Name: CLANC

Institution Code: C30

Campus Site: U

University of Central Lancashire, Preston, PR1 2HE, Lancashire, United Kingdom

About UCLan

Course Enquiries

University of Central Lancashire,
PR1 2HE,

United Kingdom

Tel: +44 (0)1772 892400