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Business and Marketing

Business and Marketing BA (Hons)

This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. For students interested in business enterprise, there are also opportunities to create your own business. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, digital, understanding customers and how to differentiate a business from its competitors.

National Student Survey 2017
Business courses at UCLan. Top 20 in the UK for providing opportunities for students to apply what they have learnt.  In the 2017 Unistats, 100% of students studying the Business and Marketing Degree at UCLan graduated with a 2.2 classification or higher with 80% of students awarded a first or 2.1 classification

Doing business is one of the most fundamental human activities. Studying Business both enhances understanding and sharpens the skills needed to participate. The business world is one of rapid, and sometimes confusing, change. It requires rigorous, methodical analysis. You will learn how to think in a business-like way and also how to discount the jargonised clutter that often passes for knowledge of Business. Not all business problems lend themselves to easy solutions. Why not? From whose perspective should we measure business advantage and disadvantage? Do we have to accept current business practices as desirable? Or inevitable? Those skilled in the analysis of business will be distinguished by their ability to provide convincing answers to these and other fundamental questions.

Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Masters Level in Strategic Marketing.


Top Ten in the UK

Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014, 2016 and 2017. Which means that our students are recognised as some of the best in the UK.

 

Winners of the highly prestigious Chartered Institute of Marketing student competition 2005, 2006, 2007, 2009 and 2012 which means that our students are recognised as some of the best in the UK.

 

 

2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK, meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.

 


Greenbank Building 

The course contains a critical overview of various contextual elements of Business such as economics, finance, business law and human resource management. You also look at the principle concepts of marketing and at human behaviour in marketing. You will focus upon the economic environment and strategic business practice while options pursue an analysis of globalisation and human resource implications. Throughout, the emphasis is upon critical awareness and the development of relevant business skills. You also study the management aspects of marketing and can choose to study further into buyer behaviour, integrated marketing communications and marketing research. In the final year of the course students move on to study marketing strategy and can choose from options in advertising, retailing, services marketing and international marketing. We also open up choice to a much wider range of options from the Single Honours Marketing programme, subject to individual timetabling.


Facilities

The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities.


Exciting Opportunities

This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.

Key Information

  • Duration:

    Full-time: three years, or four years with 48-weeks industrial placement/study abroad in Year 3. Part-time: five years.

  • Level:

    Undergraduate

  • Delivery:

    Campus, Full-time

  • Award Type:

    BA (Hons)

  • UCAS Code:

    NN15

  • Campus:

    Preston (Campus code: U)

  • Start Date:

    September

  • Fees 2018/19

    Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)
    Part-time: £1,540* per 20 credits studied (UK/EU)

  • View 2017/18 Fees

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Entry Requirements

Our typical offer is 112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points  
International Baccalaureate: Pass Diploma with 112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent 

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Course Overview

Year 1 and 2

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials
  • Global Environment of Business
  • Marketing Management
  • Marketing Research
  • Employability and Professional Development
     


Optional Modules
Choose two from:

  • Business Economics
  • Managing Personnel and Human Resources
  • Digital Marketing Planning
  • Contemporary Consumers

 

Year 3 or 4

  • Strategic Marketing
  • Business Strategy
  • Business, Advertising and Marketing Dissertation

or

  • Enhancing Employability through Work Related Learning

Options (choose three from)

  • Web Content Management Systems
  • Economic Policy
  • Evaluating HRM
  • Contemporary Issues in Business
  • Campaign Planning & Strategy
  • Media Planning & Buying
  • International Marketing
  • Contemporary Retail Marketing

Late Applications

Great Industry Links

This degree also provides students with an opportunity to gain additional professional body qualifications for the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI).

Learning Environment

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.

You will, on average, attend between 12 and 14 hours of formal study per week. However in further years attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams account for no more than 50 per cent of the final mark.


Six months after graduation 100% of students who studied the Business and Marketing Degree at UCLan were in employment - based on 2017 Unistats


Important Information

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2017 Entry | 2018 Entry

For information on possible changes to course information, see our Important Information.

* Tuition Fees

*Tuition Fees are per year unless otherwise stated.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.