Full-time: three years, or four years with 48-weeks industrial placement/study abroad in Year 3. Part-time: five years.
NN15; Short form: BA/BMk
Preston (Campus code: U)
This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, understanding customers and how to differentiate a business from its competitors.
280 points at A2 - General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*Distinction*
Pass Access To HE with 30 Level 3 Credits at Distinction
International Baccalaureate: 28P
IELTS: 6.0 with no subscore lower than 5.5
GCSE: Maths and English grade C or equivalent
112 Points at A2; General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent
For changes to 2017 UCAS tariff entry requirements please see our important information.
Experience UCLan for yourself: talk to lecturers, walk around campus and chat to students.
Introduction to Business, Economics and Finance
Introduction to Business Decision Modelling
Global Environment of Business
Employability and Professional Development
Web based e commerce systems
Economics and Business in the European Union
European Economic Development
Managing Personnel and Human Resources
Digital Marketing Planning*
Strategic Marketing: Concepts and Applications
Business, Advertising and Marketing Dissertation
Enhancing Employability through Work Related Learning
Web Based Management Systems
Economics of Trade, Aid and Development
Contemporary Issues in Business
Applied Marketing Research
Marketing and Society
Direct, Digital and Database Marketing
Media Planning and Buying
Contemporary Retail Marketing
B2B and Reseller Markets
Public Relations for Marketers
*only one option can be chosen from ‘Digital Marketing Planning’ and ‘Electronic Marketing’.
Doing business is one of the most fundamental human activities. Studying Business both enhances understanding and sharpens the skills needed to participate. The business world is one of rapid, and sometimes confusing, change. It requires rigorous, methodical analysis. You will learn how to think in a business-like way and also how to discount the jargonised clutter that often passes for knowledge of Business. Not all business problems lend themselves to easy solutions. Why not? From whose perspective should we measure business advantage and disadvantage? Do we have to accept current business practices as desirable? Or inevitable? Those skilled in the analysis of business will be distinguished by their ability to provide convincing answers to these and other fundamental questions.
Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Masters Level in Strategic Marketing.
According to the Chartered Institute of Marketing (CIM) there are 880 Marketing degree programmes in the UK and the Marketing related programmes at UCLan are in the top 10 in the UK which means students are studying at one the leading Universities in the UK for Business and Marketing.
Our students are highly respected by employers and professional bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).
Winners of the highly prestigious Chartered Institute of Marketing student competition 2005, 2006, 2007, 2009 and 2012 which means that our students are recognised as some of the best in the UK.
2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK, meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.
In the 2015 National Student Survey, students studying marketing courses at UCLan scored academic support, assessment and feedback, personal development and access to learning resources very highly.
Your first year contains a critical overview of various contextual elements of Business such as economics, finance, business law and human resource management. You also look at the principle concepts of marketing and at human behaviour in marketing. During Years 2 and 3 you will focus upon the economic environment and strategic business practice while options pursue an analysis of globalisation and human resource implications. Throughout, the emphasis is upon critical awareness and the development of relevant business skills. You also study the management aspects of marketing and can choose to study further into buyer behaviour, integrated marketing communications and marketing research. In the final year of the course students move on to study marketing strategy and can choose from options in advertising, retailing, services marketing and international marketing. We also open up choice to a much wider range of options from the Single Honours Marketing programme, subject to individual timetabling.
The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities including a cybercafé and easy access PC workstation rooms.
This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.
For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
Full-time: £9,250 per year (UK/EU)
Part-time: £1,540 per 20 credits studied (UK/EU)
£900 per year (UK / EU)
Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate
For 2016/17 fees please refer to our fees page.
We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience.
You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.
During your first year you will, on average, attend between 12 and 14 hours of formal study per week. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.
Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams account for no more than 50 per cent of the final mark.