Advertising and Marketing Communications Top-Up  (Hong Kong)

Advertising and Marketing Communications Top-Up (Hong Kong) BA (Hons) - Top-up

BA (Hons) Advertising and Marketing Communications Top-Up offers students the knowledge and skills to gain a position in a dynamic and creative sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations.

Accredited by the Market Research Society and Institute of Direct Marketing the Chartered Institute of Marketing, our Advertising and Marketing and Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry.

Understandably studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.

Please note: This course is offered at a partner institution in Hong Kong only

You will learn how to use advertising, sales promotion, public relations, social and electronic media, personal selling and interactive and direct marketing to help companies achieve their communications objectives. We prioritise giving you hands-on practice in the types of activities you would be expected to carry out as an account or media executive in an agency or a company’s in-house advertising department. We also use innovative methods of teaching and assessment to help improve your learning.


"The specific marketing knowledge that I gained at university, along with the essay writing skills, presenting and group work, have been really useful and helped me get that first graduate job."

Key Information

  • Duration:

    One year

  • Level:


  • Delivery:

    Distance with attendance, Full-time

  • Award Type:

    BA (Hons) - Top-up

  • UCAS Code:

    Contact the school

  • Campus:

    (Campus code: None)

  • Start Date:


  • Fees 2018/19

    Full-time: TBC

  • View 2017/18 Fees

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Entry Requirements

Our typical offer is 112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement.

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: with 112 UCAS Points
International Baccalaureate: Pass Diploma with 112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent


Personal Statement Advice

It's never too early to start working on your personal statement. We've got some useful hints and tips to help you make a great first impression.

Advice & Guidance

Course Overview

Year 1

  • Strategic Marketing
  • Marketing of Services
  • Campaign Planning


  • Media Planning and Buying
  • Public Relations for Marketers
  • Enhancing Employability through Work Related Learning

Open Day - 24 March 2018

Strong Industry Links

We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. The School also offers a number of electives and options that provide students with an opportunity to gain an additional professional body qualification.

Professional Accreditation

Accredited by the Market Research Society; the Institute of Direct Marketing and the Chartered Institute of Marketing.

Learning Environment

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams account for no more than 50 per cent of the final mark (with exception of the accounting modules).

More Information

This course is offered at a partner institution in Hong Kong only. Please contact the Lancashire Business School for more information

Important Information

Contact Us

This course is based in the Lancashire School of Business and Enterprise
Telephone us for further information +44(0)1772 892400
or email us at: | Book a visit

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2017 Entry | 2018 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2017/18 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.