Advertising and Marketing Communications BA (Hons)

Advertising and Marketing Communications BA (Hons)

School of Business


Contact the school


Under- graduate


Partner in Hong Kong

Contact UCLan

University of Central Lancashire
Preston, PR1 2HE, United Kingdom

Tel: +44 (0)1772 892400

  • Duration:

    Three years

  • Level:


  • Delivery:

    Distance with attendance, Full-time

  • UCAS Code:

    Contact the school; Short form: Contact Us

  • Campus:

    Partner in Hong Kong (Campus code: None)

  • Start Date:


  • Award Type:

    BA (Hons)

Why study this course?

BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations.

Accredited by the Market Research Society and Institute of Direct Marketing the Chartered Institute of Marketing, our Advertising and Marketing and Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry.

Understandably studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.  

Entry Requirements 2017/18

112 Points at A2; General Studies Accepted
BTEC Extended Diploma:
Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.

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Course at a Glance

Year 1

  • Advertising and marketing communications
  • Marketing principles
  • Human behaviour
  • Commercial awareness
  • Digital essentials
  • Introduction to personal and professional practice

Year 2
  • Integrated marketing communications
  • Industry awareness
  • Skills for advertising and marketing
  • Marketing research
  • Buyer behaviour
  • Employability and professional development

Year 3

  • Campaign Planning and Strategy
  • Media Planning and Buying
  • Digital Emerging Themes or
  • Applied Marketing Research or
  • Public Relations for Marketers
  • Marketing, Advertising or Business Dissertation OR
  • Enhancing Employability Through Work Related Learning
  • Options


  • Brand management
  • Applied marketing research
  • International marketing
  • Customer experience marketing Persuasion, selling and sales management
  • Marketing of services
  • Marketing and society Electronic marketing
  • Direct, digital and database marketing
  • Public relations for marketers
  • Enhancing corporate reputation
  • Strategic Marketing: Concepts and Applications

Further Information

You will learn how to use advertising, sales promotion, public relations, social and electronic media, personal selling and interactive and direct marketing to help companies achieve their communications objectives. We prioritise giving you hands-on practice in the types of activities you would be expected to carry out as an account or media executive in an agency or a company’s in-house advertising department. We also use innovative methods of teaching and assessment to help improve your learning.

In your first year you will gain the fundamental knowledge of advertising and marketing communications that forms the base from which you build in the rest of the programme. You will learn how communications help business to achieve their objectives and you will also develop your own personal and professional skills.

This year concentrates on industry-specific skills and knowledge and operational aspects of advertising and marketing communications. You will be involved in the theory and practice of communications programmes and apply this knowledge to the types of activities you will be doing when working in the industry, such as writing an advertising brief or designing a communications plan.

The final year of the programme concentrates on bringing your knowledge and skills up to the strategic level to include campaign and media planning. You also have the opportunity to add to the breadth and depth of your knowledge with a choice of options. Your personal skills are further refined to make you ‘job-ready’ upon graduation.

 Quote 66

The specific marketing knowledge that I gained at university, along with the essay writing skills, presenting and group work, have been really useful and helped me get that first graduate job.

Quote 99 

Course Specification and Handbook

For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

Apply Now

You can apply through UCAS to start in September 2017 until 30th June

Contact Us

+44(0)1772 892400

Fees 2017/18

Full-time: Please contact Lancashire Business School for more information.

Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate

Further information:

For 2016/17 fees please refer to our fees page.

Scholarships and bursaries

Industry Links

We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. The School also offers a number of electives and options that provide students with an opportunity to gain an additional professional body qualification.

Professional Accreditation

Accredited by the Market Research Society; the Institute of Direct Marketing and the Chartered Institute of Marketing.

Learning Environment and Assessment

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams account for no more than 50 per cent of the final mark (with exception of the accounting modules).

During your first year you will, on average, attend between 12 and 14 hours of formal study per week. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

More Information

This course is offered at a partner institution in Hong Kong only. Please contact the Lancashire Business School for more information

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