Advertising BA (Hons)

Advertising BA (Hons)

School of Art, Design and Fashion




Under- graduate



Contact UCLan

University of Central Lancashire
Preston, PR1 2HE, United Kingdom

Tel: +44 (0)1772 892400

  • Duration:

    Three years

  • Level:


  • Delivery:

    Campus, Full-time

  • UCAS Code:

    W211; Short form: BA/Adv

  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Award Type:

    BA (Hons)

Why study this course?

British creative advertising is recognised as being amongst the best in the world. This owes much to an educational infrastructure that supplies the industry with a constant stream of fresh talent. At UCLan, we offer one of the most successful courses in advertising. Over thirty years ago we helped transform design education by pioneering the first sandwich course in the UK. This effectively gave industry an active role in the training of young designers and art directors. Today the course remains just as strong as ever. Its belief in the power and importance of ideas has meant that those students who graduate from the course remain consistently employable. BA (Hons) Advertising at UCLan is founded on the fundamental principle of creative thinking. While technology may develop providing us with new and exciting platforms on which to deliver work, the importance of ‘a good idea’ remains constant.

Foundation Entry
If you are keen to study this programme but do not meet the entry requirements, take a look at the Foundation Entry route: BA (Hons) Advertising (Foundation Entry)

Entry Requirements 2016/17

280 points at A2
BTEC Extended Diploma
: Distinction, Merit, Merit
BTEC Diploma: Distinction* Distinction*
Pass Access course with 30 Level 3 Credits at Distinction
International Baccalaureate: 28P
IELTS: grade 6 with no subscore lower than 5.5
GCSEs: 5 at grade C inc Maths & English or equivalent.

All applicants are invited to attend a Selection Day when they will be interviewed with a portfolio. You will be notified of your date for your Selection Day by our Admissions Office who will also update UCAS Track with details of your application.

Further information on our Selection Day and portfolio interviews.

UCLan Open Day

Experience UCLan for yourself: talk to lecturers, walk around campus and chat to students.

12th June 2016

Course at a Glance

Year 1

  • Introduction to Advertising
  • Creative Thinking
  • Historical Contextual Studies
  • Core Module: 'Exploring Digital Art Direction'

Year 2

  • The Products
  • The Campaign
  • Contemporary Contextual Studies
  • Core Module: 'Professional Practice'

Year 3

  • Honours Project
  • External Project
  • Production Writing
  • Contextual Studies - Design Futures


    • Further Information

      Quote 66

      The first thing you learn on the BA (Hons) Advertising course is that it isn’t just writing or drawing,
      it’s a whole new way of thinking.

      The course taught me how to think in a unique and creative way, and then how to execute those ideas with precision. On this fast-paced course I also learnt skills such as: hand-drawing, computer aided design, and copywriting techniques, and applied that to creating cross-media campaigns.

      Preparing you for entry to the industry every step of the way, the dedicated tutors will ensure that your portfolio is the absolute best it can be. The course will bring in professionals from within the industry to help guide you along the way, creating contacts and exciting opportunities over the years.

      If you want to take part in a course that changes from week to week, helps you to develop creatively and allows you to have fun at the same time , then I highly recommend BA (Hons) Advertising at UCLan. I'm glad I did and I wouldn't change it for the world.

      Hannah Rogers - Graduated 2012

      My course was a great preparation for the real world, the range of projects, the emphasis on ‘the idea’, the realistic workload and the craft/presentation skills I acquired over the three years has been of great benefit to me. It wasn't all hard graft either, the studio atmosphere was lively and at times hilariously funny.

      Claire Watson, Graduated 2010

      Advertising students work 3 

      Advertising Student Work 3  

      Year 1

      The programme of study is focused on generating creative ideas for a range of challenging briefs. Lectures, workshops, critiques and tutorials are used to introduce, develop and synthesise the various elements of the course.

      Year 2

      In Year Two, ideas are underpinned by exhaustive research methodologies and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas through the Products and Campaigns modules.

      Year 3

      In the final year, students follow an intensive TV and Radio Production Writing module. Alongside this, students will choose from a selection of external, live and competition briefs to complement self-authorised and personally-driven student-initiated briefs.

      There is a commitment to intellectually-stimulating projects where students will be working on a wide variety of different media and a vast range of products, from fast-moving consumer goods to charity briefs, advocacy briefs, eg anti-smoking and branding campaigns, to self-authorised, personally-driven projects.

      Art Direction and Typography as craft skills are explored in greater depth through the introduction of longer projects. Students have the opportunity to team up as the second year progresses, though this is not compulsory.

      Following the mantra “create with a pen, craft on the Mac”, you will produce a professional and highly-finished portfolio of advertising concepts ready for your final assessment, entry into the industry or further studies at postgraduate level.

      The first year starts with creative thinking, problem-solving and ideas-generation projects and covers the fundamentals of advertising. Semester Two builds on that knowledge and begins to place work into context via the Introduction to Advertising module.

      The course culminates with an end-of-year show in Preston and at the D&AD New Blood exhibition in London.


      Over the last five years our students have won 30 national and international awards. These include Design & Art Direction, Young Creative Network, MPA Roses, Little Chip Awards, One Show and Clear Channel/Adshel Awards.


      We can boast creative directors at BMP, DDB and Saatchi & Saatchi. Graduates can be found winning awards in the creative departments of JWT, BJL, Glue, McCann Erickson, BDH/TBWA and the BBC to name but a few.

      • In 2010, Claire Watson won a first prize Yellow Pencil at the D&AD awards. She now works at Channel 4 and, within six months, won ‘Best Newcomer’ in the prestigious Creative Circle Awards.
      • In 2012, final year students Louise Flanagan and Naomi Hodgson won a first prize Yellow Pencil at the D&AD awards.
      • In 2013, as a Year Two student, Kiera Broderick won the Advertising and Graphic Design category of the first ever Creative Conscience Awards.
      • In 2014, final year students Malina Giurgea and Teodora Nicolae won the Advertising and Graphic Design category of the Creative Conscience Awards and picked up at "Best in Show" award at D&AD New Blood exhibition. 
      • In 2014, as Year Two students, Huzaifa Ali, Bernard Burton and Habib Mohammed won the 3D category of the Creative Conscience Awards.

      Alumni Work

      Simon Robinson
      and Jo Moore
      Graduated 1988
      Creative Director and Copywriter

      Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the ‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996.

      Adrian Moat
      Graduated 1988
      Commercials / Film Director
      RSA Films

      In 1992 and at 26 years of age Adrian was signed to Ridley Scott’s production company in London. Moat’s first commercial directing assignment, Polaroid’s Mafia, won a Silver Lion at Cannes, where he was also recognized as Most Promising Young Talent. Since then, Moat has done groundbreaking work for scores of international clients, including BMW, Rolex, Lee Jeans, Sony, Speedo, Mazda, UBS, BBC World, San Miguel, Guinness, Nokia, Nissan, and Buick. He has been nominated three times for D&AD Awards, twice at the British Television Advertising Awards, and won Silver at Spain’s San Sebastian FilmFestival.

      Simon Higby
      Graduated 2002
      Creative / Partner
      DDB Stockholm

      Simon was ranked amongst the top three art directors in the world according to the 2010 big won survey.He currently works at DDB Stockholm, where he heads up the Volkswagen account. Prior to Stockholm, he has had stints in both the UK and Australia. Working on great brands like Volkswagen, McDonalds, MTV and Durex to name but a few. His awards haul includes DDB networks first ever Titanium Lion, a Cannes Cyber Grand Prix, 2 Eurobest Grand Prix’s, 15 Cannes Lions, 2 Gold and 5 silver eggs at Guldägget (Swedish Awards) and the Bill Bernbach award for my work on Volkswagen and McDonalds. He is one of the founders of The Fun Theory, a movement that is based on the simple idea that you can change human behavior for the better by making things fun to do.

      Richard Johnson
      Graduated 1992
      The Gang (Asia Pacific)

      In 2005 Richard Johnson became the number one Creative Director in Asia Pacific, the number one Creative and the most awarded Creative Director in Singapore.He began his career with The Partners in London 1992, Hong Kong in 1998, Associate Creative Director, McCann- Ericson. A move to OgilvyOne Hong Kong in 1999. Appointed Senior Art Director Ogilvy & Mather 2001 Singapore. Creative Director, RedCard. Ogilvy & Mather, 2003 Singapore Executive Creative Director
      M&C Saatchi 2005 Singapore and Mumbai.
      Present Director of The Gang (Asia Pacific) Singapore and Director of First Line.

      Course Specification and Handbook

      For a concise summary of the main features of this course, see our course specification.

      For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
      2015 Entry | 2016 Entry

      Apply Now

      Applications are now welcome for September 2016 places.

      Contact Us

      +44(0)1772 892400


      The full list of modules indicated on this course page are for information purposes only. Certain modules may not be delivered every year and delivery might be dependent on the number of students selecting a given module. When accepting your offer of a place to study on this course, you are accepting that it is possible that not all of these module options will be available. At (or before) the start of each academic year, you will have an opportunity to discuss your course and preferred module options with your tutor. The University will then do all it reasonably can to ensure that you are able to undertake your preferred module options.

      Fees 2016/17

      Full-time: £9,000 per year (UK/EU)

      Further information:

      For 2015/16 fees please refer to our fees page.

      Scholarships and bursaries

      Industry Links

      We have great links with employers, including household names such as Sony, BAE Systems and Apple. We also have links with the smaller companies in the region, and offer help and assistance to more than 1000 of these – with many of our graduates staying in the region, it is important we develop these relationships.

      Learning Environment and Assessment

      From the second year onwards, you can choose to work in teams, which reflects how you will work in industry. At critiques, you will be asked to present your work and give constructive feedback on you colleagues' work. Computer skills are also an important part of the course and are necessary for competition work and final assessments.

      Assessment is made up of 100 per cent coursework, which is typically based on a number of projects.


      We have an enviable list of alumni with graduates employed in the creative departments of the world’s top advertising agencies such as TBWA/Chiat Day, JWT, M&C Saatchi, VCCP and the in-house creative teams at Channel 4 and the BBC.

      Claire Watson graduated in 2010:

      Claire won a first prize yellow pencil at the D&AD awards in her final year. Immediately on graduation, she was hired by Channel 4 Creative and within six months won 'Best newcomer' in the prestigious Creative Circle awards. Claire is currently creating TV and Print campaigns for a range of C4 programming.

      Becci Tyrrell graduated in 2008:

      On graduation, Becci was snapped up immediately by TBWA Manchester following the third-year live brief set by the agency, and is now an award-winning middle weight copywriter at the agency. Becci's work includes the latest Co-op funerals TV work.