W211; Short form: BA/Adv
£9,000 per year (UK/EU)
Preston (Campus code: U)
If you want to succeed as an advertising creative, then the UCLan Advertising degree is what you are looking for - you will develop key areas such as creative thinking, art direction, copywriting, typography, layout, computing, drawing and verbal presentation. Not only that, but you will take part in live briefs which means that you know the course remains relevant to the ideas and expectations of industry. You will be asked to produce work for a wide range of media such as print, TV, ambient, guerrilla, web, viral and social networks.
To read about the course in more depth, please download the programme spec.
Course specific entry requirements:
CCC - BBB at A2 or BTEC Extended Diploma MMM - DDM and Portfolio Interview.
All applicants will be invited into the School for an interview with a portfolio of work containing evidence of drawing ability and ideas.
In order to succeed in the world of advertising, it is essential to demonstrate, via a portfolio of work, an ability to think in both words and pictures. Drawing skills are an advantage and the copywriting component of the course requires a proficiency in the English language. Overall, we are looking for highly motivated media “savvy” individuals, who are enthusiastic, lively, intellectually curious and imaginative, and can show evidence of creative-thinking, problem-solving skills and a general love for good ideas.
If you are keen to study this programme but do not meet the entry requirements stated above, take a look at the Foundation Entry route:
University of Central Lancashire
Tel: +44 (0)1772 892400
Experience UCLan for yourself: talk to lecturers, walk around campus and chat to students.
UCLan’s Advertising course is held in high regard by industry professionals and our students enjoy regular success in the competitions set by D&AD, YCN, MPA Roses and New York Festival. The course has close links with agencies in Manchester and London and you will normally secure work placements during the second and third year. You can even study abroad in your second year, which will help broaden your experience of the industry.
"My course was a great preparation for the real world, the range of projects, the emphasis on ‘the idea’, the realistic workload and the craft/presentation skills I acquired over the three years has been of great benefit to me. It wasn't all hard graft either, the studio atmosphere was lively and at times hilariously funny."
Creative thinking and applied imagination, supported by contextual studies, form the foundation of all projects undertaken throughout the three years:
The course begins with a programme of ideas/concept generation projects, specific advertising briefs are introduced towards the end of semester one. In semester two, projects are expanded to include typography, layout and computer skills.
By now you understand that ‘the idea’ is king, and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas. Copywriting and graphic design for advertising forms a significant part of the teaching. You will also have the opportunity to acquire photographic, video and sound editing skills (though not compulsory). Students are expected to pair up into creative teams, and are also encouraged to enter external advertising competitions. Students regularly win awards at D&AD, MPA Roses, YCN and New York Festival.
In semester one, you will follow an intensive TV and Radio production writing module. Alongside this, you will choose from a selection of external, live and competition briefs. Following the mantra ‘create with a pen, craft on a mac,’ you will produce a professional and highly-finished portfolio of advertising concepts, ready for both entry into industry and your final assessment. At the end of the year, you will display your work at the Final Year Degree Show and D&AD New Blood in London.
I can’t thank the tutors enough for their encouragement, support and experience. I’ve travelled all over the world with my job, produced adverts for every kind of medium, and worked with extremely talented people, which has allowed me to flourish. Thanks to the course, I am around five years ahead of where I hoped to be in my career.
Advertising is intended for those who wish to become advertising creatives or designers within the advertising industry. The course aims to:
We have great links with employers, including household names such as Sony, BAE Systems and Apple. We also have links with the smaller companies in the region, and offer help and assistance to more than 1000 of these – with many of our graduates staying in the region, it is important we develop these relationships.
From the second year onwards, you can choose to work in teams, which reflects how you will work in industry. At critiques, you will be asked to present your work and give constructive feedback on you colleagues' work. Computer skills are also an important part of the course and are necessary for competition work and final assessments.
Assessment is made up of 100 per cent coursework, which is typically based on a number of projects.
The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment has given us the confidence to produce high quality work under pressure and to tight deadlines.Through industry connections, we have been able to build up a host of work placements in some of the top advertising agencies.
Katie Allison and Roni Samuels
We have an enviable list of alumni with graduates employed in the creative departments of the world’s top advertising agencies such as TBWA/Chiat Day, JWT, M&C Saatchi, VCCP and the in-house creative teams at Channel 4 and the BBC.
Claire Watson graduated in 2010:
Claire won a first prize yellow pencil at the D&AD awards in her final year. Immediately on graduation, she was hired by Channel 4 Creative and within six months won 'Best newcomer' in the prestigious Creative Circle awards. Claire is currently creating TV and Print campaigns for a range of C4 programming.
Becci Tyrrell graduated in 2008:
On graduation, Becci was snapped up immediately by TBWA Manchester following the third-year live brief set by the agency, and is now an award-winning middle weight copywriter at the agency. Becci's work includes the latest Co-op funerals TV work.