Advertising BA (Hons)

Advertising BA (Hons)

School of Art, Design and Fashion




Under- graduate



Foundation Entry Route

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study this degree.

Find out more

  • Duration:

    Three years

  • Level:


  • Delivery:

    Campus, Full-time

  • UCAS Code:

    W211; Short form: BA/Adv

  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Award Type:

    BA (Hons)

Why study this course?

British creative advertising is recognised as being amongst the best in the world. This owes much to an educational infrastructure that supplies the industry with a constant stream of fresh talent. At UCLan, we offer one of the most successful courses in advertising. Over thirty years ago we helped transform design education by pioneering the first sandwich course in the UK. This effectively gave industry an active role in the training of young designers and art directors. Today the course remains just as strong as ever. Its belief in the power and importance of ideas has meant that those students who graduate from the course remain consistently employable. BA (Hons) Advertising at UCLan is founded on the fundamental principle of creative thinking. While technology may develop providing us with new and exciting platforms on which to deliver work, the importance of ‘a good idea’ remains constant.

Entry Requirements

112 UCAS points at A2; General Studies Accepted
BTEC Extended Diploma : Distinction*, Distinction *
BTEC Diploma: Distinction, Merit, Merit
Pass Access To HE: 112P
International Baccalaureate: 28P
IELTS: 6.0 with no subscore lower than 5.5
GCSEs : 5 at grade C including Maths & English or equivalent

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.

All applicants are invited to attend a Selection Day when they will be interviewed with a portfolio. You will be notified of your date for your Selection Day by our Admissions Office who will also update UCAS Track with details of your application.

Further information on our Selection Day and portfolio interviews.

Open Day (Saturday 18 November 2017) - Register Now

Course at a Glance

Year 1

  • Creative Thinking
  • Introduction to Graphic Communication
  • Communication Craft Skills
  • Historical Contextual Studies

Year 2

  • Applied Advertising
  • Graphic Communication in Context
  • Professional Practice
  • Contemporary Contextual Studies

Year 3

  • Advertising Set Project
  • Advertising External Project
  • Advertising Self-Initiated Project
  • Contextual Studies – Futures

Further Information

Quote 66

The first thing you learn on the BA (Hons) Advertising course is that it isn’t just writing or drawing,
it’s a whole new way of thinking.

The course taught me how to think in a unique and creative way, and then how to execute those ideas with precision. On this fast-paced course I also learnt skills such as: hand-drawing, computer aided design, and copywriting techniques, and applied that to creating cross-media campaigns.

Preparing you for entry to the industry every step of the way, the dedicated tutors will ensure that your portfolio is the absolute best it can be. The course will bring in professionals from within the industry to help guide you along the way, creating contacts and exciting opportunities over the years.

If you want to take part in a course that changes from week to week, helps you to develop creatively and allows you to have fun at the same time , then I highly recommend BA (Hons) Advertising at UCLan. I'm glad I did and I wouldn't change it for the world.

Hannah Rogers - Graduated 2012

My course was a great preparation for the real world, the range of projects, the emphasis on ‘the idea’, the realistic workload and the craft/presentation skills I acquired over the three years has been of great benefit to me. It wasn't all hard graft either, the studio atmosphere was lively and at times hilariously funny.

Claire Watson, Graduated 2010


Advertising students work 3 

Advertising Student Work 3  

The programme of study is focused on generating creative ideas for a range of challenging briefs. Lectures, workshops, critiques and tutorials are used to introduce, develop and synthesise the various elements of the course.

Ideas are underpinned by exhaustive research methodologies and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas through the Products and Campaigns modules.

In the final year, students follow an intensive TV and Radio Production Writing module. Alongside this, students will choose from a selection of external, live and competition briefs to complement self-authorised and personally-driven student-initiated briefs.

There is a commitment to intellectually-stimulating projects where students will be working on a wide variety of different media and a vast range of products, from fast-moving consumer goods to charity briefs, advocacy briefs, eg anti-smoking and branding campaigns, to self-authorised, personally-driven projects.

Art Direction and Typography as craft skills are explored in greater depth through the introduction of longer projects. Students have the opportunity to team up as the course progresses, though this is not compulsory.

Following the mantra “create with a pen, craft on the Mac”, you will produce a professional and highly-finished portfolio of advertising concepts ready for your final assessment, entry into the industry or further studies at postgraduate level.

The course starts with creative thinking, problem-solving and ideas-generation projects and covers the fundamentals of advertising. Semester Two builds on that knowledge and begins to place work into context via the Introduction to Advertising module.

The course culminates with an end-of-year show in Preston and at the D&AD New Blood exhibition in London.


Over the last five years our students have won 30 national and international awards. These include Design & Art Direction, Young Creative Network, MPA Roses, Little Chip Awards, One Show and Clear Channel/Adshel Awards.


We can boast creative directors at BMP, DDB and Saatchi & Saatchi. Graduates can be found winning awards in the creative departments of JWT, BJL, Glue, McCann Erickson, BDH/TBWA and the BBC to name but a few.

  • In 2010, Claire Watson won a first prize Yellow Pencil at the D&AD awards. She now works at Channel 4 and, within six months, won ‘Best Newcomer’ in the prestigious Creative Circle Awards.
  • In 2012, final year students Louise Flanagan and Naomi Hodgson won a first prize Yellow Pencil at the D&AD awards.
  • In 2013, as a Year Two student, Kiera Broderick won the Advertising and Graphic Design category of the first ever Creative Conscience Awards.
  • In 2014, final year students Malina Giurgea and Teodora Nicolae won the Advertising and Graphic Design category of the Creative Conscience Awards and picked up at "Best in Show" award at D&AD New Blood exhibition. 
  • In 2014, as Year Two students, Huzaifa Ali, Bernard Burton and Habib Mohammed won the 3D category of the Creative Conscience Awards.

Alumni Work

Simon Robinson
and Jo Moore
Graduated 1988
Creative Director and Copywriter

Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the ‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996.

Adrian Moat
Graduated 1988
Commercials / Film Director
RSA Films

In 1992 and at 26 years of age Adrian was signed to Ridley Scott’s production company in London. Moat’s first commercial directing assignment, Polaroid’s Mafia, won a Silver Lion at Cannes, where he was also recognized as Most Promising Young Talent. Since then, Moat has done groundbreaking work for scores of international clients, including BMW, Rolex, Lee Jeans, Sony, Speedo, Mazda, UBS, BBC World, San Miguel, Guinness, Nokia, Nissan, and Buick. He has been nominated three times for D&AD Awards, twice at the British Television Advertising Awards, and won Silver at Spain’s San Sebastian FilmFestival.

Simon Higby
Graduated 2002
Creative / Partner
DDB Stockholm

Simon was ranked amongst the top three art directors in the world according to the 2010 big won survey. He currently works at DDB Stockholm, where he heads up the Volkswagen account. Prior to Stockholm, he has had stints in both the UK and Australia. Working on great brands like Volkswagen, McDonalds, MTV and Durex to name but a few. His awards haul includes DDB networks first ever Titanium Lion, a Cannes Cyber Grand Prix, 2 Eurobest Grand Prix’s, 15 Cannes Lions, 2 Gold and 5 silver eggs at Guldägget (Swedish Awards) and the Bill Bernbach award for my work on Volkswagen and McDonalds. He is one of the founders of The Fun Theory, a movement that is based on the simple idea that you can change human behavior for the better by making things fun to do.


Richard Johnson
Graduated 1992
The Gang (Asia Pacific)

In 2005 Richard Johnson became the number one Creative Director in Asia Pacific, the number one Creative and the most awarded Creative Director in Singapore. He began his career with The Partners in London 1992, Hong Kong in 1998, Associate Creative Director, McCann- Ericson. A move to OgilvyOne Hong Kong in 1999. Appointed Senior Art Director Ogilvy & Mather 2001 Singapore. Creative Director, RedCard. Ogilvy & Mather, 2003 Singapore Executive Creative Director
M&C Saatchi 2005 Singapore and Mumbai.
Present Director of The Gang (Asia Pacific) Singapore and Director of First Line.


Lancashire Arts Festival 2017 award winner – Charlie Bulmer


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.

Apply Now

You should apply through UCAS to start September 2018 by the UCAS deadline of 15 January 2018

Contact Us

+44(0)1772 892400

Fees 2018/19

Full-time: £9,250* per year (UK/EU)

*Tuition Fees are per year unless otherwise stated.

Further information:

For 2017/18 fees please refer to our fees page.

Scholarships and bursaries

Industry Links

We have great links with employers, including household names such as Sony, BAE Systems and Apple. We also have links with the smaller companies in the region, and offer help and assistance to more than 1000 of these – with many of our graduates staying in the region, it is important we develop these relationships.

English Regions Skills Review 2015 

UCLan has received a special mention in the English Regions Skills Review 2015 for its investigative work in bridging the gap between education and the workplace. According to the Report:

The bond between education and the industry is far stronger in the regions. The links between the industry and colleges and universities are well forged and productive. Both sides are keen to work together . . . The University of Central Lancashire (UCLan) is investigating a Spark finishing school to concentrate on specific skills gaps identified by this research (and others) around production management (among others).

At the forefront of this is the ‘soap-in-a-week’ collaboration in which ITV Studios and UCLan are partnering up. Cast and crew from Emmerdale and Coronation Street will work with UCLan students from a host of courses to brainstorm ideas, storyline the first episode, script, rehearse, shoot and show it, all in five days. ITV will be there for guidance only and the idea and execution will be done entirely by the students. For further information on this story, to receive a copy of the English Regions Skills Review, or for more details about how UCLan is bridging the gap between education and the creative industries, contact Emma Speed on 01772 895959.

Learning Environment and Assessment

As the course progresses, you can choose to work in teams, which reflects how you will work in industry. At critiques, you will be asked to present your work and give constructive feedback on you colleagues' work. Computer skills are also an important part of the course and are necessary for competition work and final assessments.

Assessment is made up of 100 per cent coursework, which is typically based on a number of projects.


We have an enviable list of alumni with graduates employed in the creative departments of the world’s top advertising agencies such as TBWA/Chiat Day, JWT, M&C Saatchi, VCCP and the in-house creative teams at Channel 4 and the BBC.

Claire Watson graduated in 2010:

Claire won a first prize yellow pencil at the D&AD awards in her final year. Immediately on graduation, she was hired by Channel 4 Creative and within six months won 'Best newcomer' in the prestigious Creative Circle awards. Claire is currently creating TV and Print campaigns for a range of C4 programming.

Becci Tyrrell graduated in 2008:

On graduation, Becci was snapped up immediately by TBWA Manchester following the third-year live brief set by the agency, and is now an award-winning middle weight copywriter at the agency. Becci's work includes the latest Co-op funerals TV work.