Full-time: three years, or four years with 48-weeks industrial placement or international study in year 3. Part-time: five years.
NNP3; Short form: BA/MMDM
Preston (Campus code: U)
Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors. The advantage of this course is that it provides you with in-depth knowledge of marketing whilst specialising in digital media, covering a range of digital marketing modules incorporating the digital knowledge and skills needed for a career within a digital marketing industry.
Marketing and advertising professions offer challenge, excitement and variety. They are among the most popular career choices in the world and offer a variety of career prospects across different sectors, from commercial businesses to public and non-for profit organisations. The BA (Hons) Marketing Management programme provides students with in-depth knowledge of marketing and provides a critical insight into some of the most contemporary developments taking place within the field, including digital technologies, customer relationship marketing (CRM) approaches and sustainable initiatives such as environmentalism and social responsibility. This programme allows student to graduate in one of four exit degrees, each route having been specialised to satisfy a range of needs within the current market place.
This specialist route builds on the existing BA(Hons) Marketing Management course and introduces a suite of digital marketing modules which incorporates the digital knowledge and skills required for a career working within a digital marketing industry. Digital Essential is introduced in Year 1 which combines practical skills and knowledge related to the use of digital media. In Year 2 students combine their marketing, digital skills and knowledge in the new Digital Marketing Planning module. Students studying this module are required to work with a real client to produce a digital brief. In the final year, students develop their digital skills and knowledge further with two digital focused modules.
Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014 and 2016 which means that our students are recognised as some of the best in the UK.
2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.
The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities including a cybercafé and easy access PC workstation rooms.
Put theory into practice in a professional business environment by taking advantage of the optional 48-week industry paid placement in a company based in the UK or overseas. You will also have the option to study a semester/year abroad or take your second year at our Cyprus campus. We also offer an International Travel Bursary Fund paying for you to take part in week-long international visits. Undertaking a placement year is invaluable and provides a practical introduction to business which will benefit you upon your return to study and also increase your employability upon graduation.
According to the Chartered Institute of Marketing (CIM), there are 880 Marketing degree programmes in the UK. The Marketing related programmes at UCLan are in the top 10 in the UK, which means students are studying at one of the leading universities in the UK for Marketing.
In the 2015 National Student Survey, students studying marketing courses at UCLan scored academic support, assessment and feedback, personal development and access to learning resources very highly.
For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
Full-time: £9,250 per year (UK/EU)
Part-time: £1,540 per 20 credits studied (UK/EU)
£900 per year (UK / EU)
Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate
For 2016/17 fees please refer to our fees page.
We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. The School also offers a number of electives and options that provide students with an opportunity to gain an additional professional body qualification.
You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, and specialist Microsoft packages.
Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project.
During your first year you will, on average, attend between 12 and 14 hours of formal study per week. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.