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Marketing Management (Digital Media)

Marketing Management (Digital Media) BA (Hons)

Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors. The advantage of this course is that it provides you with in-depth knowledge of marketing whilst specialising in digital media, covering a range of digital marketing modules incorporating the digital knowledge and skills needed for a career within a digital marketing industry.

National Student Survey 2017
Marketing courses at UCLan are top 15 in the UK for providing opportunities for students to apply what they have learnt.

Marketing and advertising professions offer challenge, excitement and variety. They are among the most popular career choices in the world and offer a variety of career prospects across different sectors, from commercial businesses to public and non-for profit organisations. The BA (Hons) Marketing Management programme provides students with in-depth knowledge of marketing and provides a critical insight into some of the most contemporary developments taking place within the field, including digital technologies, customer relationship marketing (CRM) approaches and sustainable initiatives such as environmentalism and social responsibility. This programme allows student to graduate in one of four exit degrees, each route having been specialised to satisfy a range of needs within the current market place.

This specialist route builds on the existing BA(Hons) Marketing Management course and introduces a suite of digital marketing modules which incorporates the digital knowledge and skills required for a career working within a digital marketing industry. Digital Essential is introduced in Year 1 which combines practical skills and knowledge related to the use of digital media. In Year 2 students combine their marketing, digital skills and knowledge in the new Digital Marketing Planning module. Students studying this module are required to work with a real client to produce a digital brief. In the final year, students develop their digital skills and knowledge further with two digital focused modules.

CIM Winners

Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014 and 2016 which means that our students are recognised as some of the best in the UK.

CIM

IDM Winners

2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.

IDM Logo

Greenbank Building 

Facilities

The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities including a cybercafé and easy access PC workstation rooms.

Opportunities

Put theory into practice in a professional business environment by taking advantage of the optional 48-week industry paid placement in a company based in the UK or overseas. You will also have the option to study a semester/year abroad or take your second year at our Cyprus campus. We also offer an International Travel Bursary Fund paying for you to take part in week-long international visits. Undertaking a placement year is invaluable and provides a practical introduction to business which will benefit you upon your return to study and also increase your employability upon graduation.



Key Information

  • Duration:

    Full-time: three years, or four years with 48-weeks industrial placement or international study in year 3. Part-time: five years.

  • Level:

    Undergraduate

  • Delivery:

    Campus, Full-time

  • Award Type:

    BA (Hons)

  • UCAS Code:

    NNP3

  • Campus:

    Preston (Campus code: U)

  • Start Date:

    September

  • Fees 2018/19

    Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)
    Part-time: £1,540* per 20 credits studied (UK/EU)

  • View 2017/18 Fees

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Entry Requirements

Our typical offer is 112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points  
International Baccalaureate Diploma: Pass Diploma with 112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent 

Personal Statement Advice

It's never too early to start working on your personal statement. We've got some useful hints and tips to help you make a great first impression.

Advice & Guidance

Course Overview

Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Marketing Management
  • Contemporary Consumers
  • Integrated Marketing Communications
  • Marketing Research
  • Digital Marketing Planning
  • Employability and Professional Development

Year 3

  • Strategic Marketing
  • Direct, Digital and Database Marketing
  • Web Content Management Systems
  • Advertising/Marketing Dissertation
  • Plus 2 options

Late Applications

According to the Chartered Institute of Marketing (CIM), there are 880 Marketing degree programmes in the UK. The Marketing related programmes at UCLan are in the top 10 in the UK, which means students are studying at one of the leading universities in the UK for Marketing.

Industry Links

We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. The School also offers a number of electives and options that provide students with an opportunity to gain an additional professional body qualification.

Learning Environment and Assessment

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, and specialist Microsoft packages.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project.

During your first year you will, on average, attend between 12 and 14 hours of formal study per week. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

Important Information

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2017 Entry | 2018 Entry

For information on possible changes to course information, see our Important Information.

* Tuition Fees

*Tuition Fees are per year unless otherwise stated.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.