Advertising and Marketing Communications BA (Hons)

Advertising and Marketing Communications BA (Hons)

School of Business




Under- graduate



Foundation Entry Route

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study this degree.

Find out more

  • Duration:

    Full-time: three years, or four years with 48-weeks industrial placement/study abroad in Year 3. Part-time: five years.

  • Level:


  • Delivery:

    Campus, Full-time

  • UCAS Code:

    N2N1; Short form: BA/MMA

  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Award Type:

    BA (Hons)

Why study this course?

BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector.

Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations.

Accredited by the Chartered Insitute of Marketing and the Institute of Direct and Digital Marketing our Advertising and Marketing Communications degree was designed in consultation with the industry to ensure that graduates are equipped with the required skills set.

Studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.  

Entry Requirements 2016/17

280 points at A2; General Studies Accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction* Distinction*
Pass Access To HE with 30 Level 3 Credits at Distinction
International Baccalaureate: 28P
IELTS grade 6 with no subscore lower than 5.5
GCSE 5 at grade C including Maths & English or equivalent.

Entry Requirements 2017/18

112 Points at A2; General Studies Accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent

For changes to 2017 UCAS tariff entry requirements please see our important information.

UCLan Open Day, 12 November 2016 (Banner)

Course at a Glance

Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Marketing Management
  • Contemporary Consumers
  • Integrated Marketing Communications
  • Marketing Research
  • The Responsible Marketer
  • Employability and Professional Development

Year 3

  • Strategic Marketing
  • Campaign Planning and Strategy
  • Media Planning and Buying
  • Advertising/Marketing Dissertation
  • Plus 2 options

Further Information

You will learn how to use advertising, sales promotion, public relations, social and digital media, personal selling and interactive and direct marketing to help companies achieve their communications objectives. You will receive hands-on practice in the types of activities you would be expected to carry out as an account or media executive in an agency or a company’s in-house advertising department. We also use innovative methods of teaching and assessment to help improve your learning.

In your first year you will gain the fundamental knowledge of advertising and marketing communications that forms the base for the rest of the programme. You will learn how communications help business to achieve their objectives. You will also develop your own personal and professional skills.

Year Two concentrates on industry-specific skills and knowledge and operational aspects of advertising and marketing communications. You will be involved in the theory and practice of communications programmes and apply this knowledge to the types of activities you will be doing when working in the industry, such as writing an advertising brief or designing a communications plan.

The final year of the programme concentrates on bringing your knowledge and skills up to the strategic level to include campaign and media planning. You also have the opportunity to add to the breadth and depth of your knowledge with a choice of options. Your personal skills are further refined to build your confidence to start your graduate job. 

Course Specification and Handbook

For a concise summary of the main features of this course, see our course specification.
For information on possible changes to course information, see our Important Information.

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

Apply Now

You can apply through UCAS to start in September 2017 until 30th June

Contact Us

+44(0)1772 892400

Fees 2017/18

Full-time: £9,250 per year (UK/EU)

Tuition Fees are per year unless otherwise stated and may be subject to increase annually in line with UK Retail Price Index inflation rate

Further information:

For 2016/17 fees please refer to our fees page.

Scholarships and bursaries

Industry Links

We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. 

Professional Accreditation

Accredited by the the Institute of Direct and Digital Marketing and the Chartered Institute of Marketing.


“The specific marketing knowledge that I gained at university, along with the essay writing skills, presenting and group work, have been really useful and helped me get that first graduate job.”