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Apprenticeship Courses

DIGITAL MARKETING DEGREE APPRENTICESHIP - BA (HONS) DIGITAL MARKETING

Digital Marketing Degree Apprenticeship

This degree apprenticeship programme was designed in collaboration with our student body, national and local companies. This course will allow you to enhance your digital skills in a time of rapid technological change and progress your career prospects by combining academic study with practical work experience.
 

WHAT IS A DEGREE APPRENTICESHIP?

A Degree Apprenticeship is a degree you study for while working as an apprentice with an employer and is paid for by your employer and the Government. The course and the apprenticeship are designed to a national standard for a particular job role and often come with professional qualifications and accreditation.

WHY STUDY THIS DEGREE APPRENTICESHIP COURSE?

You will study core modules on a part-time basis for 3-4 years and will enable you to put the theory into practice through projects you do at work and you will then be assessed at UCLan. The assessments will be agreed with your employer to ensure that the course is relevant to your job both now and in the future. All UCLan degree apprenticeships fully meet all the standards outlined by the Government.

Our programme will cover digital marketing, social media, digital tools, project work, branding and consumer behaviour.  It will enable students to work effectively in groups and to problem solve. We will assist you with your professional development and help build on the targets given to you in annual appraisals. You will gain confidence in report writing, presentation skills and data analysis and will be rewarded with a highly regarded degree in which you can combine study with your work duties.

Our course includes a wide range of business content, soft skills, regulation and the law and we emphasise the importance of getting to know your customers as the world of business changes each day. Students will learn in a modern campus that is currently being transformed as part of our £200m Masterplan. Our Marketing staff have decades of industry experience to draw upon and are contributing to internationally recognised research

WHAT DOES THE COURSE LEAD TO?

Our courses are suitable for people working in a range of general business, supervisory, management or operational roles in the private or public sector.  This could be either small independent businesses or large organisations such as banks, retailers, hospitality, multinational organisations, emergency services, education, or government departments.

WHAT QUALIFICATION DO I RECEIVE AT THE END OF THE COURSE?

At the end of your course you will receive a BA (Hons) Digital Marketing (Digital Marketing Degree Apprenticeship)   from the University of Central Lancashire. The programme will equip you to create a portfolio of evidence of your knowledge, skills and competencies as applied in your workplace.

By integrating academic theory with practical work experience, you will become more confident as you develop new organisational and interpersonal skills. Your degree will help you into a wide variety of roles in any organisation, including Management, Senior Management, Head of Department, Marketing Management, and any other role with significant leadership responsibilities.

The programme will be assessed in a variety of different ways.  There will be skills audits, reflective portfolios, digital skills activities, business case studies and learning contracts. Group-based problem solving activities in the classroom are assessed from both a process and output perspective. You will deliver presentations and group reflective reports and individual learning journals, in addition to developing functional plans will assist in the assessment of transferable skills. The work-based assessments will be agreed with your employer to ensure that it is relevant and that it meets the needs of the business.

LEADERSHIP ACTIVITIES AND INTERVENTIONS

As an integral part of the course, the apprentice will also participate in our unique leadership activities and interventions offered through our Leadership Hub. The Leadership Team engages the participants with sessions that are strongly rooted in best practice but uses creative, innovative and fun methodologies to achieve the best results. They concentrate on developing the individual, which combined with the theory and work-based experience will make a real difference to the individual as well as to the business.

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ENTRY REQUIREMENTS

  • 112 points at A2 - General Studies accepted
  • BTEC Extended Diploma: Distinction, Merit, Merit
  • BTEC Diploma: Distinction*Distinction*
  • Pass Access To HE with 30 Level 3 Credits at Distinction
  • International Baccalaureate: 28P
  • IELTS: 6.0 with no sub-score lower than 5.5
  • GCSE: Maths and English grade C or equivalent

Non Standard:

Applications from candidates with non-standard qualifications, eg. relevant work experience and/or formal qualifications from other subject areas, will be considered on a case by case basis.

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COURSE AT A GLANCE

Please note: This course is subject to final approval and the apprenticeship standard is currently in development and its contents are subject to change.

Year 1

  • Principles of Marketing
  • Social media communications and content marketing        
  • Digital marketing platforms
  • Digital behaviours
  • Work based Project

Year 2

  • Marketing Management
  • Marketing research and consumer insight
  • Online communities
  • Regulation, ethics and trust
  • Work based Project

Year 3/4

  • Marketing strategy
  • Digital Media and Campaign planning
  • Data analysis and relationship management
  • Social Media & Optimisation
  • Final Project Module

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COURSE DELIVERY

The course will be delivered on a part-time blended learning approach with day-release on Wednesdays from the work place. Students will be expected to attend during the University’s teaching weeks in:

Semester 1 (September to January)
Semester 2 (January – May)
Semester 3 (June – August) – Students continue with work-based projects.

Students will engage in learner-centred activities that focus on employability and personal development such as skills audits, role plays and presentations, together with encouraging both peer self-analysis and evaluation will enable continuous personal and professional development.

HOW TO APPLY 

The first step is to apply direct to an employer offering an apprenticeship position or approach an employer with the course information and ask if they are interested in the scheme. If you are already in employment then talk to your employer about the course and how your company can utilise the Apprenticeship Levy to join it.

Although the programme is awaiting final approval from the government, please get in touch so we can discuss your own situation and keep you up- to- date with any developments.

Your employer or potential employer should then contact UCLanapprenticeships@uclan.ac.uk to begin the process of drawing up a contract and welcoming you to the University.