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Stefanie Rycraft Jones BA (Hons) Fashion & Brand Promotion 2008

Stefanie Rycraft Cropped 

Stefanie is the face of Fashion One Television, an international fashion and entertainment channel on SKY 257 focusing on beauty, glamour and luxury, viewed in over 120 countries worldwide. Despite her career taking her around her around the world, it all began here at UCLan.

Stefanie chose to study a degree in Fashion & Brand Promotion at UCLan because it combined fashion and graphics with fundamental business components such as marketing and journalism. “It was the only course in the country, which offered students truly diverse methods of learning,” she says.

“UCLan is just an amazing place. I was incredibly lucky to have Paresh Parmar as my tutor and the support given to me on the course was second to none. I learnt so much and really got to develop, not only my work skills such as Photoshop and Illustrator, but my personal skills too.”

Stefanie left UCLan with a First Class honours degree. She then spent the following few years working hard and making contacts as a freelance graphic designer and illustrator before briefly working in PR and event marketing. Stefanie then discovered the world of online video content which is where her passion for broadcasting began.

According to Stefanie, getting the job at Fashion One Television “meant me commuting from Manchester to London every day and working in a bar at nights and weekends to keep myself going, but I knew it was an opportunity not to be missed.”

Stefanie continued: “Don’t give up on yourself – it might take 100 emails to receive one reply, but that one reply could just be your next big job.”

Stefanie is now a regular correspondent at fashion week and red carpet events all over the globe, granting over 100 million viewers VIP access into some of the industry’s most exclusive parties. She has interviewed a wealth of famous fashion insiders including Anna Wintour, Anna Dello Russo, Hilary Alexander, Jimmy Choo, Paul Smith and Henry Holland.

Commenting on her job, Stefanie says: “A big moment for me was being flown to Beijing as a representative for their fashion week. I know that the channel goes out to 135 countries, but seeing work I had produced on huge billboards and in shopping centre screens was really a pinch me moment.”

Her authority in the fashion world is rapidly growing and she has recently been selected to be a judge for the upcoming WGSN Global Fashion Awards in May.

Commenting on her time at University, Stefanie said: “Studying at UCLan changed my life. I was very unsure of what area of fashion I wanted to go in to and didn’t have much confidence. I changed a lot as a person during my time studying and really discovered who I was and what I wanted.”