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Public Relations students work alongside local agency

Final year Public Relations (PR) students are working with Preston based agency Magma Digital Ltd on a year-long consultancy project.

During this academic year, the company have teamed up with PR students Neasha Harris, Lauren McDonnell, Rachael Kershaw and Joy Sheridan as part of their final year studies. The project has two main objectives; to improve the profile of Magma Digital in the local community while simultaneously developing the skills of the students as future PR practitioners.

Lauren, Account Manager for the project, said: “Working with Magma Digital during my final year is helping my group to apply our skills to real life projects and getting us ready for work after we graduate.”

Magma PR Students

In the first semester the students developed consultancy plans based on the agency’s existing PR and marketing strategy. Throughout the project, the students have had the full support of Magma Digital’s Marketing Executive Heather Taylor and PR Assistant Maninder Prihar.

Magma Digital is a bespoke software development agency that specialises in business critical systems. The agency was keen to take part in the project as they are committed to giving the young and talented community a chance to improve their employability skills.

The company has a history of providing young adults with key roles within their team. Former Lancashire Business School student Heather Taylor completed her placement year at the agency and was then offered a full time position as Marketing Executive.

Heather and Maninder frequently meet with the students to discuss project ideas and offer feedback on the work they have submitted. The project will run until Easter, when the students will hand over their work to the agency as well as future recommendations.

Heather said: “We entered into the project as we strongly believe in helping to empower young people with regards to employment prospects. It has been a pleasure to have the students' input into our PR activity.”