After choosing to change career, Madeleine decided that the best course of action would be to gain an industry specific qualification and came to UCLan to study a Masters in Marketing Management.
MSc Marketing Management (2013)
After graduating from the course, Madeleine went on to work for the Innovation Lab at UCLan as a Copywriter, before she bagged the role of Marketing and PR Coordinator. The job involves brand and account management including; client liaison, developing digital marketing strategies and helping out at photoshoots.
Reflecting on her time at UCLan, Madeleine says: “I will always be grateful for the encouragement and support I received from my tutors, because without them I would not be where I am today.”
She continued: “I have been very impressed with the fantastic post-graduation support I have been able to access and benefit from, most notably the university careers advisors and the Northern Lights team.”
Madeleine’s greatest achievement to date was being named as the Chartered Institute of Marketing’s Best Masters Student, as well as gaining a distinction in her studies.
When asked what advice she would offer to those looking at a similar career path, Madeleine says: “To be successful in the job market you can never have enough industry relevant experience and contacts. Make the most of any opportunities to get involved in something that is going to help put your knowledge in to practise.”