If you’ve been to a football match and looked up to the glare of giant screens dominating the pitch, chances are you’ve seen Louise’s work. As a Sports Producer for ADI.tv, BA (Hons) Sports Journalism graduate Louise Fildes produces video content on a daily basis for clubs such as Everton, Swansea, Cardiff, Spurs, Sunderland, Nottingham Forest and more.
Her diverse and active work experience started before her graduation in 2008. In her second year at UCLan, Louise worked with St Helens RFC and in her third year she moved on to working for TalkBack Thames on projects including Britain’s Got Talent and The X Factor.
The company provided her with a job straight after graduation, giving her the opportunity to travel around the country on auditions. After freelancing for the BBC, Endemol, Channel 4 and ITV for a few months, she took a more stable role with Trinity Mirror in Liverpool at the Liverpool Echo for a while.
However, that wasn’t the perfect move for her: “I missed television production so joined Equinox Film and TV in Manchester as a production junior, working my way up to producer, producing TV commercials for clients such as Gulliver’s World, CSL Sofas, Milton Jewellers, Fruitella and many more.”
But her real passion has always been sport: “I have always loved watching sport and enjoyed going to sporting events. I knew that the only area of media I would want to work in was sport. I was passionate about sport, intrigued by how television was made and thought what better career to have!
“So when I saw a production co-ordinator job at ADI.tv I went for the interview, got the job and started a few weeks later. Since then, I have worked my way up to producer for football and rugby league transmissions.”
Louise says she couldn’t be prouder of her degree and university experiences, which made her the person she is today.
“I owe everything to UCLan; without my degree and the continued support of my lecturers since graduating, I wouldn’t have the CV that I have and the current job that I love. I cannot speak highly enough of the university, course or my lecturers.
“I will always remember UCLan as being the best days of my young life. Even though the course was hard work, with not much free time, I enjoyed every second of it. My course friends were great, the lecturers were fantastic and the whole vibe around UCLan was professional but very friendly. I wish I could go back and do the three years again!”
Louise’s encouragement to students and fellow graduates aiming for a similar career path is simple: “Just do it! The social side of going to uni is great, the life experience is priceless and the degree and contacts that you leave with will stay with you forever.”