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Laura Gibson

BA (Hons) Journalism

Award-winning UCLan broadcast journalism graduate and telly fanatic Laura Gibson is living her dream job as the Social Creative Lead for ITV.

Joining the network four years ago, Laura has worked hard to climb the career ladder and is now in charge of the social media team behind all of the brand’s feeds, including social media output for ITV, ITV2, ITV4 and ITVBe.

Taking on the responsibility and pressure as the Social Creative Lead at one of the UK’s biggest TV networks may be a daunting prospect, but for Laura, this hasn’t fazed her as creativity is her forte. She said:

“I love my job! We are part of ITV Creative and it is very fun. It’s challenging, but we get to experiment a lot and that’s really exciting.”

“In this industry, lots of people want in as it’s new and developing everyday, so it’s very competitive as everyone wants to be the first and the best.

“It’s a lot about who you know and persistence too. If you make good contacts, then use them, stay in touch with people.

She added: “Work hard and be nice to people. You will always see them again, so be nice. It’s so important.”

As testament to Laura’s success, since joining the Social Creative part of ITV, her team has scooped Gold and Bronze for social media at the Promax UK Awards, and Gold and Silver at the Promax Europe Awards.

But where did it all begin? At 24, Laura embarked on a journey towards achieving her dream of working in television and after securing a place on UCLan’s journalism course, her mission began.

In developing her interviewing, filming and editing technique with the support of university staff, Laura was well on her way to achieving her career goals and even won a Radio Journalism award presented to her by journalist and newscaster Alistair Stewart. She said:

“It gave me such amazing experiences in the gallery and understanding TV.”

Prior to landing her first job at ITV, Laura worked freelance for the BBC and as a Schools Coordinator for The Life Channel. She said:

“As a freelancer for the BBC I did running, filming… anything I could do really!

“Before that I worked for The Life Channel for seven years, an in school TV channel designed to help combat issues in schools.”

Laura’s studies, combined with her portfolio of work experience and sheer determination to succeed has enabled her to successfully break into the world of television and follow in the footsteps of her role model, writer and television presenter, Dawn O’Porter.