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Gola Live Student Brief

UCLan fashion tutors regularly work with industry to set live briefs and competitions for their students, which helps them to build up their experience and portfolios.

The University teamed up with top sports brand Gola to give students the opportunity to put their designs into production across the world as part of the spring/summer 2017 collection. For this project, 30 second-year BA (Hons) Fashion Brand Management students were challenged to develop a British themed pack for the SS17 season, keeping in touch with the Gola Classic brand’s British heritage. Two designs were shortlisted by students Che-ling Angie Shek and Gabriele Mazrimiene.

 

Che-ling Angie Shek – British Wildlife

Che-ling’s shortlisted collection takes inspiration from the nature around us, combined with an origami twist. The Wildlife collection features a bespoke origami influenced print on the Gola Coaster style. The women’s only collection has a soft pastel colour palette and is finished with wildlife branding call-outs.

“My inspiration for the collection came from my love of the complex structures of origami, this then lead me to think of origami animals and in particular those known within British woodlands.”



 

Gabriele Mazrimiene – Atribute

Gabriele’s collection took a heritage route, drawing inspiration from historical sporting events. Titled ‘Atribute’ the collection is a tribute to the achievements of Britain’s athletes of recent decades. Focusing on Gola’s track and field style Wasp, Gabriele adopted a heritage sporting colour palette and created a distinction collection with a vintage finish.

“My initial inspiration came from worn out athletic shoes, faded sport colours of the ‘60s aged with time and competition medal colours. I wanted to create a collection that looked affected by time yet revived to inspire a new generation. The project really challenged me to work outside my comfort zone and dedicate myself to creating something inspirational.”